SEO for Growth Launched in Little Rock
Mark Z Fortune, founder and president of Fortune Marketing LLC, was chosen as one of the first certified SEO Consultants through SEO for Growth. Fortune Marketing focuses on solving the mystery of marketing for small businesses. Fortune holds a Bachelor's degree from Georgetown University and an MBA in marketing from the University of Arkansas - Little Rock and led the marketing functions at Little Rock companies Acxiom and Gadberry Group prior to starting his own company nearly four years ago. Fortune Marketing was created to help small businesses struggling with online marketing and dealing with constant changes in the marketing landscape. In 2015 Fortune also co-authored the Amazon bestselling Small Business Owner's Guide to Local Lead Generation.
"I believe the marketing challenges many small business owners have are not insurmountable and can be met with a disciplined and focused approach. I'm also a small business owner and I fully understand the challenges of marketing a business while also trying to run it," Fortune said.
He knew there had to be a better way of marketing his company, one that was tied to a proven system. That's why he joined the Duct Tape Marketing Consultant Network, where he earned the elite status of Duct Tape Marketing Master Certified Consultant. Just as small businesses have systems for HR and accounting, a solid marketing system ensures that results are achieved while making it easier and more productive for the owner to run the business. Lead flow and sales growth becomes more predictable, manageable, and scalable. Owners can get time back, and their marketing frustrations are alleviated by approaching marketing in a systematic way.
Little Rock SEO for Growth is a top Little Rock-area digital marketing agency for small businesses that is based on the principles of Duct Tape Marketing. It is made up of experienced professionals, providing Little Rock-area small businesses with:
- Inbound marketing strategies
- Design and development of websites that are search engine friendly
- Social media marketing services
- Content marketing
- Reputation management
Duct Tape Marketing is a concept that provides small businesses with a simple, effective, and affordable marketing strategy. Jantsch describes the Duct Tape Marketing philosophy as follows:
"Just as any handyman will tell you that a roll of duct tape is the single most useful tool in their toolbox - one they would never be without - so I began to understand that small business marketing must be simple, affordable, always-at-the-ready, and effective at solving any of a host of problems."
Search Engine Optimization, or SEO, started out as a "dark art" designed for ways to trick search engines into making specific web content or websites show up in the top results. Because search engines are designed to give the searcher the most accurate and useful content possible, based on the search criteria entered, keyword research and planning are key elements to successful results.
SEO for Growth is a concept that embeds SEO into the first stages of website design, not as an afterthought. It reinforces an inbound strategy as a necessity for getting found online and growing business. It provides a complete SEO roadmap to all the right places from content to keywords to analytics so customers can easily find businesses and businesses can find success.