ColourQV Street Art Competition Announced Melbourne Decides the Winner

QV Melbourne is calling for entries from Melbourne artists to transform one of their laneways into a spectacular work of art. In a first for the precinct, QV is asking Melburnians to choose the winning artwork, from three finalist sketches.

As spring herald's new colour and life, QV Melbourne is commissioning a vibrant piece of artwork for the laneway wall between Russell Street and Meat Fish Wine,located in QV's Artemis Lane. Melbourne artists are encouraged to enter the #ColourQV street art competition, showcasing their portfolio of work.

The winning artist will be awarded a grand prize of $5,000, with all paint supplies and art materials to be provided to complete the artwork, spanning 15 metres in length x 2.1 metres in height. With over 40,000 people a day moving through QV, the winning artist's work will be given significant exposure.

QV's Regional Centre Manager, Lisa Fleming, says the competition is an opportunity to showcase Melbourne's most intriguing new street art in the heart of the CBD; "We are really excited by the opportunity to work with a local artist to create an iconic piece of wall art for QV and the community to enjoy. We anticipate receiving some great entries, given Melbourne's track record for producing interesting and thought-provoking laneway art.

"QV Melbourne's laneway design creates the perfect precinct to engage with our visitors through events, entertainment and art. We developed the #ColourQV competition to support Melbourne's thriving street art community and profile some of the city's most exciting artists, whether they are established or emerging.

"Our retailers are unique and eclectic, ranging from everyday needs, to fashion, to eating out, so we are looking for a distinctive piece of art that will engage with our diverse customer base."

#ColourQV calls for a work that incorporates colour and creativity, has an element of interactivity and considers the surrounding environment, with the wall located in a prominent restaurant precinct.

The competition is limited to Melbourne based artists.

Entries are open until midnight on Sunday 4 September. Three finalists will be notified by 8 September and offered a finalist fee of $300 each to complete a sketch of their proposed artwork by 14 September. Once the sketches are complete, a poll will be held via the QV Melbourne Facebook page where Melburnians can weigh in and ultimately choose the winning artwork.

Enter #ColourQV by emailing qvreception@dexus.com with your portfolio (attachments to be no more than 2MB) and contact details. Entries close atmidnight on 4 September.

For more information on the #ColourQV competition and terms and conditions, visit www.qv.com.au

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