Meredith Vieira, Corbin Bleu & Kids Kick Off KIDS' NIGHT ON BROADWAY 2010

KIDS' NIGHT ON BROADWAY 2010 National Ambassador, Meredith Vieira, kicked off this year's event where kids ages 6 to 18 can attend a Broadway show for free on February 2nd, 3rd, and 7th when accompanied by a full-paying adult.

Vieira, journalist, television personality, game show hostess - and mother - currently co-hosts NBC's Today and often contributes to Dateline NBC. She is the current hostess for Who Wants to Be a Millionaire.

Along with Meredith Vieira, Broadway performers from Broadway Kids Care (www.BroadwayKidsCare.com) and Camp Broadway (www.CampBroadway.com) made an appearance at the opening event held at Madame Tussauds New York in Times Square. Corbin Bleu, who appeared in "High School Musical" and recently debuted on Broadway in In the Heights, also made a guest appearance at the event and then led the way to the FanFest where dancers from In the Heights taught a Broadway Dance Studio.

KIDS' NIGHT ON BROADWAY is an audience development program created by The Broadway League to make theatre accessible, encourage theatre as a form of family entertainment, and build larger audiences for the future. A KIDS' NIGHT ON BROADWAY ticket includes pre-theatre parties, restaurant and parking discounts, Broadway fun and events, and more. At the theatre, all those in attendance receive a special edition Kids' PLAYBILL entirely written by kids who love theatre, provided by Theatre Development Fund. Enhanced educational offerings including study guides, special programs, links to educational resources will be aggregated on www.KidsNightonBroadway.com (under Great Stuff) and will be updated throughout the year.

This year's Kids' Night on Broadway salutes the Broadway Green Alliance (GreenBroadway.com) for making the Great White Way more environmentally friendly and raising awareness of Broadway's efforts to go green. This event launched Kids for BGA, (K4BGA), to encourage young audiences to become more aware of greening practices in the theatre, communities, and homes. Eco-tips for kids were given out. Working with the Natural Resources Defense Council (NRDC), the BGA is deeply committed to being a leader in environmental stewardship across all areas of the theatre industry to leave a cleaner, greener world for generations yet to come.

This year's Kids' Night on Broadway includes performances on February 2 (eve), February 3 (eve), and February 7 (matinee and evening). Tickets are still on sale and can be purchased at KidsNightOnBroadway.com.

Participating shows include:

Broadway:
Billy Elliot The Musical, Chicago, Fela! , Hair, In The Heights, The Lion King, Mary Poppins, Mamma Mia!, Memphis, Next To Normal, The Phantom Of The Opera, Rodgers & Hammerstein's South Pacific, West Side Story, Wicked

Off Broadway:
Avenue Q, Stomp

PRE-THEATRE EVENTS
The free events include Broadway dance studio, Broadway karaoke, autograph alley, theatrical makeup, tattoo parlor, and more!

Tuesday, February 2nd
Madame Tussauds New York, 234 West 42nd Street, (btwn 7th + 8th ave.)

3:00pm - 6:00pm

Wednesday, February 3rd
Madame Tussauds New York
4:00pm - 7:00pm

Sunday, February 7th ("Tailgate party")
Planet Hollywood 1540 Broadway (btwn 45th + 46th streets)
11:30am-1:30pm

NATIONWIDE EVENTS
KIDS' NIGHT ON BROADWAY will also take place in other cities, with different shows putting their own spin on the event, on different dates throughout the year.

To purchase tickets, find participating shows and to view the list of discounted restaurants and parking garages, theatregoers can visit KidsNightonBroadway.com Tickets can also be purchased via broadwayoffers.com or ticketmaster.com or at the individual theatre box offices.
USE CODE KNOB2010.

Follow Kids' Night on Facebook at http://www.facebook.com/KidsNightOnBroadway

Follow The Broadway League on Twitter @TheBwayLeague or on Facebook at http://www.facebook.com/BroadwayLeague

# # #

KIDS' NIGHT ON BROADWAY www.KidsNightonBroadway.com is generously presented by The New York Times and is officially sponsored by Madame Tussauds New York, NBC4, and Theatre Development Fund. Kids' Night on Broadway salutes the Broadway Green Alliance in helping to generate awareness for going green. Additional event support provided by Planet Hollywood.

THE BROADWAY LEAGUE, founded in 1930, is the national trade association for the Broadway industry. The League's 600-plus members include theatre owners and operators, producers, presenters, and general managers in over 240 North American cities, as well as suppliers of goods and services to the theatre industry. Each year, League members bring Broadway to nearly 30 million people in New York and on tour across the U.S. and Canada. Visit
BroadwayLeague.com

The BROADWAY GREEN ALLIANCE (BGA), established in 2008 as an Ad Hoc Committee of The Broadway League, is an industry-wide initiative that seeks to educate, motivate, and inspire the theater community and its patrons to adopt environmentally friendlier practices in theatrical production and everyday life. Working closely with the Natural Resources Defense Council, the BGA identifies and disseminates better practices for theatre professionals and reaches out to theatre fans throughout the country. www.BroadwayGreen.com

The KIDS ADVISORY BOARD is an integral part of League programs focused around young audiences where kids will help develop and implement kid-oriented programs, events and online strategies. The thirty Board members are theatre-going kids who love Broadway, ages 11 to 16 years old.