INDUSTRY: Social Insight Report - September 17th - Gettin' The Band Back Together and Play That Goes Wrong Top Growth!
With most ticket sales, purchasing decisions, and fan experiences happening online, a Broadway show's digital presence is more important than ever. In this feature, each week I'll analyze our exclusive Broadway Social Media data, highlighting the top growing plays, musicals, and upcoming productions.
Check out our exclusive Broadway show data and growth tracking chart, presented in the same format as our weekly Broadway Grosses, here.
Measures the total percentage increase in likes and follows over Facebook, Twitter, and Instagram over the previous seven days.
The top growing current Broadway musicals were Gettin' The Band Back Together (6.07%), Head Over Heels (5.77%), Pretty Woman (3.51%), My Fair Lady (3.10%) and Anastasia (2.91%).
The top growing current Broadway plays were Play That Goes Wrong (32.52%), Cursed Child (0.65%), Straight White Men (0.45%).
The top growing shows this week on Facebook were Anastasia (+9,550), Cursed Child (+5,553), Dear Evan Hansen (+2,377), Hamilton (+2,325) and Come From Away (+2,100).
The shows with the least growth were Book of Mormon (-737), The Phantom of the Opera (-514), The Lion King (-146), and Kinky Boots (-1).
The Broadway shows which had the most growth being talked about on Facebook were King Kong (+24,554), Come From Away (+11,893), Anastasia (+8,591), The Lion King (+3,477) and Spongebob (+3,363).
The Broadway shows which are down most being talked about on Facebook were Dear Evan Hansen (-21,249), Frozen (-19,023), Cursed Child (-10,014), Waitress (-4,626) and Hello, Dolly! (-3,406).
Check Ins Growth
The Broadway shows up in check ins for last week were Summer (+2,410), Spongebob (+2,349), Cursed Child (+2,230), Kinky Boots (+2,180) and Wicked (+2,115).
The top growing shows this week on Twitter were Hamilton (+4,244), Dear Evan Hansen (+911), Spongebob (+799), Mean Girls (+725) and Wicked (+652).
The shows with the least growth were Book of Mormon (-490), Pretty Woman (-230), The Band's Visit (-100), and School of Rock (-26).
The top growing shows this week on Instagram were Hamilton (+9,733), Wicked (+5,779), Play That Goes Wrong (+4,994), Dear Evan Hansen (+4,083) and Mean Girls (+3,783).
The shows with the least growth were Beautiful (-19), Hello, Dolly! (51) and School of Rock (66).
In this section each week we'll visualize the last 50 tweets from the top growing play and musical, with more frequently repeated terms being largest and least used terms being smallest.
Top Musical - Gettin' The Band Back Together
Top Play - Play That Goes Wrong