Social Analysis

INDUSTRY: Social Insight Report - February 12th - The Band's Visit and Latin History For Morons Top Growth!

With most ticket sales, purchasing decisions, and fan experiences happening online, a Broadway show's digital presence is more important than ever. In this feature, each week I'll analyze our exclusive Broadway Social Media data, highlighting the top growing plays, musicals, and upcoming productions.

Check out our exclusive Broadway show data and growth tracking chart, presented in the same format as our weekly Broadway Grosses, here.

INDUSTRY: Social Insight Report - February 12th - The Band's Visit and Latin History For Morons Top Growth!

Total Growth
Measures the total percentage increase in likes and follows over Facebook, Twitter, and Instagram over the previous seven days.

The top growing current Broadway musicals were The Band's Visit (3.34%), Once On this Island (3.00%), Spongebob (2.62%), School of Rock (2.29%) and Dear Evan Hansen (0.92%).

The top growing current Broadway plays were Latin History for Morons (3.42%), Parisian Woman (2.80%), Farinelli and the King (2.17%), Play That Goes Wrong (0.61%) and The Children (0.30%).

The top growing upcoming Broadway productions were Angels in America (6.17%), My Fair Lady (4.65%), Mean Girls (2.52%), Escape to Margaritaville(2.43%) and Frozen (1.30%).

BWW Tweet of the Week


INDUSTRY: Social Insight Report - February 12th - The Band's Visit and Latin History For Morons Top Growth!

Likes

The top growing shows this week on Facebook were School of Rock (+3,740), The Phantom of the Opera (+1,204), Hamilton (+1,108), Cursed Child (+889) and Come From Away (+469).

The shows with the least growth were Book of Mormon (-167), Farinelli and the King (+18), Play That Goes Wrong (+19), and Bronx Tale (+50).

Talking About

The Broadway shows which had the most growth being talked about on Facebook were Hamilton (+7,114), Spongebob (+4,855), Wicked (+1,924), Once On this Island (+1,329) and Escape to Margaritaville (+729).

The Broadway shows which are down most being talked about on Facebook were School of Rock (-26,254), The Phantom of the Opera (-18,247), John Lithgow: Stories By Heart (-9,091), Kinky Boots (-6,591) and Anastasia (-3,719).

Check Ins Growth

The Broadway shows up in check ins for last week were Waitress (+1,281), The Lion King (+1,219), Hamilton (+1,029), Aladdin (+958) and Hello, Dolly! (+860).

INDUSTRY: Social Insight Report - February 12th - The Band's Visit and Latin History For Morons Top Growth!

The top growing shows this week on Twitter were Hamilton (+1,678), Dear Evan Hansen (+823), Cursed Child (+690), Spongebob (+347) and Once On this Island (+230).

The shows with the least growth were Book of Mormon (-88), Farinelli and the King (+9), Parisian Woman (+16), and Chicago (+21).

INDUSTRY: Social Insight Report - February 12th - The Band's Visit and Latin History For Morons Top Growth!

The top growing shows this week on Instagram were Hamilton (+3,936), Dear Evan Hansen (+3,563), Mean Girls (+2,020), Wicked (+1,875) and Spongebob(+1,435).

The shows with the least growth were Miss Saigon (0), Farinelli and the King (+9), The Children (+29), My Fair Lady (+38) and Play That Goes Wrong (+42).

INDUSTRY: Social Insight Report - February 12th - The Band's Visit and Latin History For Morons Top Growth!

In this section each week we'll visualize the last 50 tweets from the top growing play and musical, with more frequently repeated terms being largest and least used terms being smallest.

Top Musical - The Band's Visit

INDUSTRY: Social Insight Report - February 12th - The Band's Visit and Latin History For Morons Top Growth!

Top Play - Latin History for Morons

INDUSTRY: Social Insight Report - February 12th - The Band's Visit and Latin History For Morons Top Growth!






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