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Gucci Grabs Gossip Girl

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According to Rodeo Drive Resale, Blake Lively is the new Gucci Girl.  

Now that the popular television drama Gossip Girl is coming to a close, Blake Lively is taking on new career opportunities, including a modeling gig with Gucci, as she has become the face for the luxury brand's latest fragrance. After keeping fans and Gucci lovers waiting, the first ad featuring the 25-year-old actress was revealed earlier this month. In the ad, Lively promotes the scent Gucci Première, which is described by Gucci as being "inspired by timeless Hollywood." In a statement posted online, Lively expressed joy in being chosen to represent the upscale label. "I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance."

Theater Fans' Choice Awards
2026 Theater Fans' Choice Awards - Live Stats
Best Off-Broadway Play - Top 3
1. A Christmas Carol (Thorne Adaptation) - PAC NYC
7.8% of votes
2. Prince F****t - Playwrights Horizons
5.8% of votes
3. Andre De Shields is Tartuffe - House of the Redeemer
4.6% of votes

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