Devon Maryn Launches New Preppy Activewear

Devon Maryn, a new Maryland-based activewear and lifestyle brand, launched a line of workout clothing for the preppy set. The initial collection includes yoga pants and running shorts in a variety of feminine, colorful, nautical-inspired prints and styles. Devon Maryn activewear can be purchased from their website, and in assorted retail boutiques and fitness studios across the country.

Founder Devon Mish's idea for Devon Maryn came after she searched unsuccessfully to find workout clothing that matched her everyday style: preppy, girly, and colorful. She decided to design her own instead, and officially launched Devon Maryn in August 2014. The brand is partially named for her daughter Maryn, which means "from the sea," and is a nod to the brand's nautical, beachy aesthetic.

Born and raised in southern California and now living near Annapolis, Mish has absorbed the unique style and attitude of each coast, from fresh beach-chic to traditional and classic East Coast prep. The bicoastal experience heavily influenced not only her designs, but also her desire to create a lifestyle brand that would translate seamlessly from the gym to vacation, and everywhere in between.

A slimming fit and thoughtful design details are hallmarks of the collection. All yoga capris include a wide, tummy-flattening waistband that doesn't ride up or down and is as flattering as it is comfortable. The running shorts feature a unique waistband that can be rolled to show off a complementary pop of color. Printed side panels on both the yoga pants and running shorts are cleverly positioned to contour and slim waists.

Preppy, feminine, and colorful prints are signature elements of Devon Maryn clothing. With whimsical names like "Butter Me Up", a multicolored lobster print; "Hound Around", a classic houndstooth; and "Confetti", a metallic gold dots print, the brand is focused on setting itself apart from competitors.

"I want women to be excited to put on their workout clothes and get to the gym in the morning," Mish says. "It's boring to wear the same pair of black yoga pants every day! Our designs give you the dose of 'fun' that your workout's been missing."

Along with an all-American brand aesthetic, it was also important to Mish that the apparel be made entirely in the USA. Everything from design and sampling to sourcing fabrics is done in the US, with final production of the line taking place in California.

Mish plans to expand her line to include tops and jackets as well as additional categories in the coming seasons. An early focus on social media has garnered her an engaged following, which provides a unique opportunity to market-test designs pre-launch and incorporate real-time consumer feedback into the collection.

"In the past 6 months, we've used Instagram and Facebook to build our audience and get to know the Devon Maryn customer," she explains. "There's been a lot of anticipation for our product because so many athletic brands market to women with masculine, edgy designs and hard-core performance imagery. It's intimidating! Our goal is to offer women the option to look feminine and strong, stylish and sporty, preppy and athletic. Today's woman takes fitness apparel beyond the gym, and wants to look beautiful doing it."

Follow Devon Maryn on Instagram, Facebook, Twitter, and Pinterest, and sign up to hear about new product launches at DevonMaryn.com.

About Devon Maryn

Devon Maryn puts the fashion back in your workout, using colorful, preppy prints and flattering silhouettes to make you look and feel your best. Established in 2014, Devon Maryn activewear can be purchased at DevonMaryn.com, Country Club Prep, as well as boutiques and fitness studios nationwide.