C. Wonder… Launching Pop-Up Store on Boston's Derby Street

By: Jul. 12, 2013
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C. Wonder, the revolutionary lifestyle brand that launched its first flagship store in New York City in October 2011, is excited to bring its bright and cheerful vibe to The Derby Street Shoppes in Hingham.

The Derby Street pop-up will carry sought after C. Wonder signature items like zipper nylon pouches and Ikat dinnerware as well as a must-have assortment of seasonal products across all lifestyle categories that will surely complement and enhance everyone's summer holiday. From nautical striped shirts to brightly colored flip flops, wicker picnic baskets and outdoor entertaining items, C. Wonder offers an abundance of unusual gifts in whimsical prints, and an unlimited dose of breathtaking colors. Marrying timeless designs with fresh twists, while offering outstanding quality and astonishing value, the C. Wonder Derby Street pop-up shop will also be the ideal shopping destination for those perfect hostess gifts.

With the belief that luxury should be a feeling rather than a price tag, perhaps the best part is the price - the average C. Wonder product is under $50, making it the perfect destination to find everything one needs to redecorate their summer home and update their by-the-shore style. The brand's incredible value is matched by the fine materials and thoughtful details that reward shoppers with well-appointed purchases. Lacquer and enamel, canvas and leather, monogramming and personalization are all used generously to create special products with lasting appeal.

With a renowned maximalist approach to design, C. Wonder is devoted to creating a shopping destination unlike anything that currently exists in retail and this will be reflected in the pop-ups as well. The Derby Street pop-up incorporates a strong use of nautical blue and white throughout the store. Staying true to the brand, colorful lighthouses splash the bead board paneled walls delivering brightness to every corner of life.

But that's not all. C. Wonder offers unique, customizable amenities and services for an easy, feel-good shopping experience. Convenient mobile points of sales allow purchases to happen anywhere in the store. Plus, personalization has never been easier; at C. Wonder, monogramming and other personalized products are all available.

"We are delighted to have this fun and eclectic retailer join Derby Street Shoppes. We look forward to welcoming customers from all of New England come to see the only C. Wonder store in the Boston region," commented Carolyn Kennedy, General Manager for the Derby Street Shoppes.

About C. Wonder:

C. Wonder offers women's clothing, footwear, jewelry and accessories; housewares and home decor, personal electronics, great gifts, and delightful surprises at every turn. Our design teams create a wide-ranging assortment of beautiful, versatile and spirited products for all areas of our customer's life. Our stores offer unexpected touches at every turn: rich interior furnishings; personal fitting room settings; monogramming on select products; an open door return policy; and payment transactions anywhere in the store. C. Wonder is one of several lifestyle and consumer products brands being developed by J. Christopher Burch, founder and CEO of Burch Creative Capital, an entrepreneur and active investor across a wide range of industries for nearly thirty years. Mr. Burch has been a strategic investor in multiple technology and luxury brands, including Aliph (Jawbone), NextJump, PowerMat, Voss Water and Tory Burch. C. Wonder currently operates 12 stores, the SoHo Flagship and at the following malls: The Shops at Columbus Circle in Time Warner Center, Garden State Plaza, The Westchester Mall, Roosevelt Field Mall, Fashion Island, Tyson's Corner, King of Prussia, Fashion Valley, The Fashion Mall at Keystone, Easton Town Center and Lenox Square in addition to a full-service e-commerce boutique. Additional stores will open across the country in 2013 and beyond. For more information or to shop online, please visit: www.cwonder.com.


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