Banderas Launches Fragrance to Benefit BC/EFA

PUIG USA announced today the launch of BLUE SEDUCTION for WOMEN, a fragrance by Antonio Banderas, and the charitable partnership with Antonio Banderas Seductive Fragrances and Broadway Cares/ Equity Fights AIDS. As part of the partnership, Antonio Banderas Seductive Fragrances will donate one dollar to Broadway Cares/ Equity Fights AIDS for each gift set of BLUE SEDUCTION for WOMEN sold during the 2008 holiday season.

Didier Main de Biran, General Manager of PUIG USA joins noted actor Antonio Banderas on Thursday, July 10th at Cedar Lake Dance Theatre, to announce the partnership. As part of the celebration, select members of the cast of the Tony Award(R)-winning Best Musical, In The Heights, performed with children benefiting from the House of the Roses, Ballet Hispanico School of Dance, R. Evolucion Latina, Steps and Broadway Dance Center. Luis Salgado, assistant Latin Choreographer for In the Heights, and founder of R. Evolucion Latina, created a special performance for the event to incorporate the message of giving back to the community.

"I am committed to the arts so it is wonderful to have Broadway Cares/Equity Fights AIDS and In The Heights as part of this launch and partnership," said Banderas. "I'm proud to partner with Broadway Cares/ Equity Fights AIDS, who supports many organizations for children and at-risk youth with educational programs, as well as social service programs for people affected by HIV/AIDS."

"For over ten years, PUIG USA has been working with Antonio Banderas to create seductive fragrances. Our fifth fragrance together, BLUE SEDUCTION for WOMEN, is no exception and we are delighted to support Broadway Cares/ Equity Fights AIDS with our charitable commitment," said Main de Biran.

Broadway Cares/Equity Fights AIDS supports social service programs across the country, which provide treatment and services for people affected by HIV/AIDS.  Broadway Cares/ Equity Fights AIDS works hard to ensure that the money raised is spent carefully and wisely, on programs where funds can have the maximum possible impact.

"We have had a long-standing relationship with PUIG USA and Antonio Banderas and are thankful for their continued pledge. As part of the celebration, select members of In The Heights will perform alongside several of the organizations we work with, House of the Roses, Ballet Hispanico School of Dance, and R. Evolucion Latina," said spokesperson Broadway Cares / Equity Fights AIDS.

PUIG USA and Antonio Banderas Seductive Fragrances continues to support Antonio Banderas' pledge to the arts and the community with charitable partnerships.

Photo by Walter McBride/ Retna Ltd.