Amanda Seyfried is having a moment! With the success of Les Miserables and Lovelace still fresh on everyone's mind, the young actress is busy filming her next project - a comedy with Seth MacFarlane dubbed "A Million Ways to Die in the West." And if that isn't enough, Seyfriend has just inked a deal to replace Liv Tyler as the face of Very Irresistible Givenchy.
Seyfried is already longtime fan of the fashion house and worn their creations many times including to the most recent Golden Globes (picture above). Her response when they offered her the deal? "F--k yeah," she said bluntly. "It's an honest collaboration. I'm proud to be a part of [the brands I'm involved with] because what they do is really cool, especially Givenchy - they're so artistic. And I feel like I have a foot in the fashion industry now."
Seyfried has already wrapped up the ad campaign which includes print and TV. The TV ad was shot by Cédric Klapisch, and print by Glen Luchford; the campaign was styled by Riccardo Tisci. Print will begin running in October fashion, beauty and lifestyle magazines in the U.S with the TV spots to follow. Global president of Parfums Givenchy, Thierry Maman, said that the actress' "style and elegance" and high profile made her a natural pick for the youthful Very Irresistible Givenchy. Nicholas Munafo, U.S. president for LVMH Fragrance Brands, concurs. "Amanda is a chic, sexy woman who is a perfect fit for Givenchy."