truTV's THE CARBONARO EFFECT Up 40% in Young Adults
truTV's brand new series The Carbonaro Effect, starring Michael Carbonaro, scored tremendous demo growth in its second week. Last night's episode garnered 458,000 adults 18-34, a +40% jump over last week's premiere telecast. It also scored 699,000 adults 18-49, an increase of +11% over the premiere. In addition, The Carbonaro Effect ranked as one of basic cable's Top 5 programs in the 10 p.m. half hour among adults 18-34.
In total, last night's episode of The Carbonaro Effect drew 1,130,000 viewers in Live + Same Day delivery, with a remarkably young median age of 30, four years younger than the premiere episode's final median age.
The Carbonaro Effect - Thursdays at 10 p.m. (ET/PT)
truTV's new series The Carbonaro Effect stars Michael Carbonaro, a magician by trade but a trickster at heart. In each episode of this hidden-camera series, Michael amazes and amuses ordinary unsuspecting people in various locations and situations. Posing as an ordinary bartender or a seemingly unremarkable salesman, he astonishes unknowing citizens by turning a tuft of hair into a puppy or pouring 12 pints of beer from an ordinary bottle. Whether they are alone or with their friends, everyone is left stunned and delighted, even though they have no idea what just hit them. Real people. No camera tricks. Just The Carbonaro Effect.
Actor, magician, comedian and improv artist Michael Carbonaro is a familiar face to television viewers thanks to his appearances on The Tonight Show with Jay Leno. He has also played roles on Happily Divorced, The Newsroom, 30 Rock, Wizards of Waverly Place, CSI: Miami and Law & Order: Special Victims Unit. He is an OutFest Best Actor Award winner, as well as a two-time nominee for an Academy of Magical Arts Magician of the Year award. Michael hosts and performs shows of comedy, magic and other bizarre acts at a variety of clubs worldwide, including NYC's Joe's Pub and Hollywood's Magic Castle.