truTV's LIZARD LICK TOWING Premiere Breaks Series Viewership Records
truTV's Lizard Lick Towing returned for its third season Monday night, drawing a total of 2.9 million viewers, giving the hit series its most-watched episode ever. The show also wranglEd Strong demo deliveries, including 1.5 million adults 18-49; 764,000 adults 18-34; 775,000 men 18-49; and 389,000 men 18-34.
This week's season premiere grew considerably compared to the show's second season launch, with total viewers up 30%, men 18-49 up 30% and adults 18-49 up 5%.
Competitively, Monday night's season premiere of Lizard Lick Towing ranked among the Top 5 programs in its 10 p.m. timeslot with total viewers and key adult and male demos.
Lizard Lick Towing was followed at 10:30 by the series premiere of Swamp Hunters, which was watched by 1.7 million viewers. Among truTV's key demos, Swamp Hunters brought in 762,000 adults 18-49; 304,000 adults 18-34; 393,000 men 18-49; and 132,000 men 18-34.
One of truTV's biggest hits, Lizard Lick Towing is named after Ron & Amy Shirley's Wendell, N.C., towing and repo company, which they run with the help of Ron's best buddy, Bobby Brantley. Ron Shirley is the hulking, tattooed owner and boss who has a colorful way of turning a phrase. His wife, Amy, a former champion power lifter, works the main office. And Bobby acts as Ron's right-hand man as they go about the difficult task of tracking down and repossessing property and dealing with irate owners. This season finds Ron & Amy's business threatened by a rival tow operation. Meanwhile, Bobby takes a turn trying to run the company., and Amy decides to return to the world of competitive weightlifting. Lizard Lick Towing comes to truTV from Zodiak USA, producers of the hit truTV series Hardcore Pawn and Killer Karaoke. Mike Gamson and Jo Inglott serve as the executive producers for Zodiak USA
truTV's Swamp Hunters follows D'Roy and Dustin Taylor, relic hunters in Louisiana's huge Honey Island Swamp. Working with their extended family, the pair searches for items that were left long ago by the kind of pirates, outlaws, gangsters and militiamen that traditionally called this inhospitable environment home. When D'roy and Dustin find something worth selling, they head to the local antique dealers, collectors and pawnshops to hawk their goods, turning muddy relics into pure gold. Swamp Hunters comes to truTV from T Group Productions, Inc., which also produces Storage Hunters and Container Wars. The new series is executive-produced by Jenny Daly, Mike Duffy and Steve Jones.
truTV, one of cable's fastest growing brands, offers a wildly entertaining look at the real world through outrageous characters, unpredictable situations and irreverent storytelling. Currently seen in 92 million U.S. households, truTV features such popular original series as Impractical Jokers, Killer Karaoke, Hardcore Pawn, Hardcore Pawn: Chicago, Lizard Lick Towing, Storage Hunters, South Beach Tow, Full Throttle Saloon, Black Gold and World's Dumbest, as well as the upcoming Upload with Shaquille O'Neal. In addition, truTV is a partner in airing the NCAA Division I Men's Basketball Championship. During the daytime, the channel features expert trial coverage under the name In Session.
truTV is part of Turner Broadcasting System, Inc., a Time Warner company. Turner Broadcasting creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.
More On: Ed Strong, truTV, Hardcore Pawn, Storage Hunters, Steve Jones, Black Gold, Shaquille O'Neal.