What's Trending & Ford's Fiesta Movement Announce Second Annual Tube-A-Thon
What's Trending and Ford's Fiesta Movement bring together the Youtube community and some of Hollywood's most charitable stars for the Second Annual Tube-A-Thon, a next generation digital social telethon to raise money for Covenant House, a nationwide charity network dedicated to helping homeless kids.
The holiday themed Tube-A-Thon will be live-streamed from Youtube Space LA on What's Trending Thursday, December 12 at 6pmPT/9pm ET for two hours of fundraising filled with music, comedy, performances and surprises. For every tweet with the hashtag #Tubeathon or #FiestaMovement, What's Trending and Fiesta Movement will donate $1 to Covenant House.
Hosted by What's Trending's Shira Lazar, Tube-A-Thon brings together the world's biggest Youtube stars, celebrities and musicians, including Far East Movement, Eric Andre, Mircea Monroe, Travis Garland, Shay Carl, Chester See, Freddie Wong, Tiffany Alvord, Lia Marie Johnson, Toby Turner, Daily Grace, Mystery Guitar Man, Vitaly, Tyler Ward, Bart Baker, DJ Skee, Talent from Youtube channels Geek And Sundry, Nerdist, Soul Pancake, Sourcefed, Rooster Teeth, WIGS, DanceOn, Vine Stars Brittany Furlan, Page Kennedy, King Bach, Viral star Alison Gold, and the HelloSanta app, featuring Santa from Ridiculousness offering real-time greetings, for a fundraiser unlike any other.
"I was so excited to be an Agent in the Fiesta Movement, along with many of my Youtube friends, and I'm thrilled to extend the experience to include Tube-A-Thon. Together What's Trending and the Fiesta Movement will ignite the Youtube and entertainment community to promote social good and raise money for Covenant House," said Shira Lazar, founder of What's Trending, Tube-A-Thon Host and Fiesta Movement Agent. "Thanks to Ford, this year's event will be bigger than ever as we embrace the telethon and re-invent it for the social generation."
The Fiesta Movement campaign - an unprecedented effort to introduce the 2014 Ford Fiesta through the stories and activities of 100 socially vibrant people across the country - has produced thousands of pieces of content and engaged millions of people.
"The Youtube community has embraced the Fiesta Movement and followed our 100 agents on this incredible journey. We are excited to partner with What's Trending to bring these loyal fans and followers a night filled with Unforgettable performances from some of the biggest Youtube talent out there," said Crystal Worthem, Manager of Brand Content and Alliances for Ford. "We're also excited to share with this audience the Fiesta's new 1.0L eco boost engine. With an EPA estimated 45 MPG, this engine takes fun and fuel efficiency to a whole new level."