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WWE to Offer Fans Chance to Create Their Own WWE SUPERSTAR

WWE to Offer Fans Chance to Create Their Own WWE SUPERSTAR

WWE (NYSE:WWE) and Totino's BOLD have partnered to offer one lucky fan the ultimate WWE experience - a chance to create their own WWE Superstar. The "Show Us Your Superstar" Contest will allow fans to submit their best WWE Superstar characters in a short video online at www.wwe.com/TotinosBOLD.

The winner will travel to WWE's biggest event of the summer, SummerSlam, on Sunday, August 17 in Los Angeles where the journey will be showcased to a sold-out crowd at Staples Center and millions watching around the world. Totino's BOLD, a General Mills brand, will be the presenting sponsor of SummerSlam and the "Show Us Your Superstar" contest.

Fans can submit videos no longer than three minutes showcasing their ultimate WWE persona and one lucky winner will be selected and sent to WWE's Performance Center in Orlando, Florida, where just like an aspiring WWE Superstar, their journey will begin and the winner's character will be developed.

At the Performance Center, WWE will follow the winner's journey from average fan to 'spotlight ready' and Capture content for a series of digital videos. The videos will be released beginning Monday, July 21 and lead up to SummerSlam, when the entire experience will be revealed for the first time.

"Totino's BOLD is excited to continue our relationship with WWE through this fan contest, and the sponsorship of SummerSlam 2014," said Brad Hiranaga, Associate Marketing Director for Totino's. "We are launching two new flavors to our BOLD product line this summer and together with WWE we are bringing both flavors and fan experiences to the next level."

"WWE has the most passionate fans in the world and we're thrilled to partner with Totino's BOLD to offer a once in-a-lifetime chance for fans to create their own WWE Superstar," said Michelle Wilson, Chief Revenue & Marketing Officer, WWE. "We're excited to Leverage WWE's expansive TV, digital and social media platforms to help Totino's BOLD Launch its new products."

Video entries can be uploaded through WWE.com/TotinosBOLD. The submission period runs through Wednesday, June 18, 2014. Please visit WWE.com/TotinosBOLD for full Contest rules and timing. Click here to download a video by WWE Superstar The Miz for more details about the contest.

About General Mills

General Mills is one of the world's leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki, and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2013 worldwide sales of US $17.8 billion.

About WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Miami, Mexico City, Mumbai, Shanghai, Singapore, Munich and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to entering into, maintaining and renewing key agreements, including television and Pay-Per-View programming and our new network distribution agreements; risks relating to the launch and maintenance of our new network; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to regulatory matters; risks resulting from the highly competitive and fragmented nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; the risk of accidents or injuries during our physically demanding events; risks associated with producing and travelling to and from our large live events, both domestically and internationally; risks relating to our film business; risks relating to new businesses and strategic investments; risks relating to our computer systems and online operations; risks relating to general economic conditions and our exposure to bad debt risk; risks relating to litigation; risks relating to market expectations for our financial performance; risks relating to our revolving credit facility specifically and capital markets more generally; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the Perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.

SOURCE: BUSINESS WIRE ©2014 Business Wire


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