Viewership Up for NBC Sports Coverage of HOCKEY DAY IN AMERICA

By: Feb. 24, 2016
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

NBC Sports Group's Hockey Day In America tripleheader this past Sunday, Feb. 21 - highlighted by the NHL Stadium Series matchup between the Chicago Blackhawks and Minnesota Wild from TCF Bank Stadium in Minneapolis, Minn. - averaged more than 1.2 million viewers across NBC and NBCSN, up 21% vs. NBC Sports Group's 2015 Hockey Day In America coverage (992,000), according to data provided by The Nielsen Company.

Hockey Day In America capped a week of NHL coverage that featured the two most-watched NHL games on NBCSN since opening night, putting NBCSN on pace to have its most-watched NHL regular season ever.

NBC SPORTS GROUP'S HOCKEY DAY IN AMERICA TRIPLEHEADER VIEWERSHIP IS UP 21% VS. 2015

NBC's presentation of the Blackhawks-Wild NHL Stadium Series game (3:32-6:20 p.m. ET), in which Minnesota defeated Chicago 6-1, delivered a 1.13 HH rating and averaged 1.86 million viewers to become the second-most watched Hockey Day In America game ever (PIT-CHI, 2/20/11; 1.89 million), excluding regionalized coverage.

NBCSN's Sunday Night Hockey matchup featuring the Detroit Red Wings and New York Rangers (7:01-9:51 p.m. ET), in which New York earned a 1-0 overtime win, produced a 0.42 HH rating and averaged 694,000 viewers to become the network's most-watched Hockey Day In America telecast.

NBC Sports Group's Hockey Day In America tripleheader began with a matchup between the Pittsburgh Penguins and Buffalo Sabres (12:38-3:17 p.m. ET), as more than 1 million viewers watched Pittsburgh defeat Buffalo 4-3. The game delivered a 0.71 HH rating, and overall, the tripleheader on NBC and NBCSN produced a 0.75 HH rating.

Buffalo led all local markets during NBC Sports Group's Hockey Day In America coverage with a 10.1 HH rating for Penguins-Sabres. Minneapolis delivered a 9.4 HH rating for Blackhawks-Wild to rank as the highest-rated regular-season game ever on NBC in the market.

NBCSN ON PACE FOR MOST-WATCHED NHL REGULAR SEASON EVER WITH STRONG VIEWERSHIP FOR WEDNESDAY NIGHT RIVALRY AND SUNDAY NIGHT HOCKEY

Through 61 games, NBCSN is on pace to have its most-watched NHL regular season ever, averaging 361,000 viewers, up 8% vs. 2015 viewership (335,000; 61 games), along with a 0.22 HH rating. NBCSN's increased NHL viewership has been driven by its Wednesday Night Rivalry and Sunday Night Hockey telecasts.



Comments

To post a comment, you must register and login.

Vote Sponsor


Videos