VIDEO: First Look - Adam Lambert Featured in New 'Open Up' Oreo Ad Campaign

Adam Lambert has lent his voice to an all new 'Open Up' ad campaign for the iconic Oreo cookie, launching today. "It was always this fantasy -- wouldn't it be such a treat to record a song for a TV commercial?," Lambert tells Billboard exclusively.

He goes on to explain that what led him to take on the project was the message of acceptance featured in the commercials. "The mission statement really spoke to me," says Lambert. "They're encouraging people to look at our similarities as opposed to our differences and that is in line with my philosophy."

The theme of the new ads is to open up your heart, as you would an oreo cookie, an accept people's differences, while at the same time recognizing their similarities to you. "We're excited about our new Open Up with OREO campaign as it conveys an optimistic and hopeful message that we think will resonate with all our fans," said Jennifer Hull, Brand Director Global OREO at Mondelz International. "As a brand that inspires openness and curiosity every day, OREO believes that, if we begin to open ourselves up, we'll make more meaningful connections and discover that we have more in common than we think, no matter where we live or what walk of life we come from."

Check out two of the new animated commercials below!

About Adam Lambert: International superstar Adam Lambert is a Billboard chart topping, multi-award winning, multi-platinum-selling-singer-songwriter and performer. Best known for his soaring voice and unique blend of theatrical flair and glam-rock sensibilities, the pop singer has performed in front of sold out crowds worldwide -both as a solo artist and with legendary rock group Queen. His work has garnered a number of music awards and nominations including a Grammy nomination for "Best Male Pop Vocal Performance," a BMI Award for "Award-Winning Songs," two GLAAD Awards, a Young Hollywood Award for "Artist of the Year," a Teen Choice Award for "Choice Male Reality/Variety Star," and a People's Choice Award nomination for "Break-Out Musical Artist."

Lambert stepped into the national spotlight in 2009 when he became a finalist on the eighth season of American Idol. His vocal range, along with his unique style, made him a standout contestant and he quickly won over millions of viewers. After the season wrapped, Lambert released his widely successful RCA Records debut, "For Your Entertainment," which sold nearly 2 million copies worldwide to date. The album's first single "Whataya Want From Me," became a radio smash and earned him his first Grammy nomination for "Best Male Pop Vocal Performance."

Source: Billboard.com

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