Tyler Perry Drives OWN to Highest-Rated Quarter Yet
OWN: Oprah Winfrey Network scored its highest rated quarter in network history delivering double-digit growth in third quarter prime 2013 Versus second quarter (+31% W25-54; +35% total viewers; +49% AA W25-54).
Among all ad-supported cable networks, OWN ranked #3 in African-American women 25-54 and #26 in the network's key demo of women 25-54, its highest quarterly rank. In addition, OWN was Wednesday nights #1 network in all of television for African-American women 25-54 and #2 on Tuesday nights.
The quarter high was driven by the network's flagship series "Oprah's Next Chapter" (Sundays at 9 p.m.), the Emmy-winning "Oprah's Lifeclass," (Sundays at 9 p.m.), Tyler Perry's "The Haves and The Have Nots" (Tuesdays at 9 p.m.), "Love Thy Neighbor" (Wednesdays at 9 p.m.) and "For Better or Worse (Wednesdays at 9 p.m.), and the return of the popular Saturday night lineup "Iyanla: Fix My Life" (Saturdays at 9 p.m.) "Welcome to Sweetie Pie's" (Saturdays at 9 p.m.) and "Six Little McGhees" (Saturdays at 10 p.m.).
Below are the nightly Q3 ratings highlights:
The fall finale of Tyler Perry's first scripted drama on OWN, "The Haves and the Have Nots" (September 3) was the highest rated episode in series history across all key measures (2.21 W25-54 rating, 2.6 million total viewers). The series delivered eight consecutive weeks of growth in Q3 for the final episodes of its first season (W25-54).
Tyler Perry's first scripted comedy series on OWN, "Love Thy Neighbor" and "For Better or Worse" propelled OWN to rank as the #1 network on Wednesday nights for African-American women 25-54. "Love Thy Neighbor" averaged over 1 million weekly viewers during its first season and "For Better or Worse," which premiered on September 18, delivered 1.5 million viewers at 9 p.m. and built to 1.6 million viewers in its second episode at 9:30 p.m. The series is currently averaging a 1.1 W25-54 rating and 1.3 total viewers.