The CW's VAMPIRE DIARIES is No. 1 in Time Slot for Key Demo
The Vampire Diaries returned last night, rising +10% in A18-34 (1.1/4), +14% in W18-34 (1.6/6), +15% in W18-49 (1.5/5), +2% in total viewers (2.24M), and flat in A18-49 (1.0/3) versus its last original episode on 3/6/14.
THE Vampire Diaries was #1 in The Hour among W18-34, and tied for #2 in A18-34 in the hour.
It was The Vampire Diaries highest rated episode in W18-34 and W18-49 since 1/23.
REIGN also gained week to week, +10% in total viewers (1.64M), +50% in A18-34 (0.6/2) and W18-34 (0.9/3), +40% in A18-49 (0.7/2) and up +43% in W18-49 (1.0/3).
Versus Beauty and the Beast in the same time period last year, Reign is up +20% in A18-34, +50% in W18-34, +17% in A18-49 and +23% in W18-49.
The CW's Thursday night is up +8% in W18-34 (1.3/4), +12% in A18-49 (0.9/3), and flat in A18-34 (0.8/3) versus two weeks ago when both series were in original episodes.
About THE VAMPIRE DIARIES:
In the tumultuous fourth season of THE VAMPIRE DIARIES, the world of Mystic Falls was turned upside down when the beautiful and compassionate Elena Gilbert (Nina Dobrev) came face-to-face with her worst nightmare - life as a vampire.
While Elena struggled to control her new powers and the overwhelming thirst for blood, the astonishing news that a cure for vampirism may actually exist reached Damon (Ian Somerhalder) and Stefan (Paul Wesley) Salvatore, the two vampire brothers who love her. Their search for the cure leads the brothers, along with Elena's brother Jeremy (Steven R. McQueen) and her best friends Bonnie (Kat Graham) and Caroline (Candice Accola), to a horrifying confrontation with the ancient and all-powerful immortal, Silas, who has been entombed with the cure for more than 2,000 years.
But Elena isn't the only vampire who longs to return to life as a human, and the question of who will take the cure is resolved in the heart-stopping season finale, along with moments of unexpected joy, unspeakable sorrow, and a confession of true love. The series heads into its fifth season with some characters headed off to college, a newly cured vampire trying to survive as a human, and a shocking Salvatore secret.
Based on the series of books by L. J. Smith, The Vampire Diaries is from Bonanza Productions Inc. in association with Outerbanks Entertainment, Alloy Entertainment, Warner Bros. Television and CBS Television Studios. The series was developed by Kevin Williamson ("The Following," "Scream") & Julie Plec ("Kyle XY," "Wasteland"), who serve as executive producers along with Leslie Morgenstein ("Gossip Girl," "Pretty Little Liars") and Caroline Dries ("Melrose Place," "Smallville").