NBCUniversal Telemundo Enterprises and Mazda North American Operations (Mazda) today announced a premier multimedia advertising campaign that will introduce the all-new Mazda CX-5 to U.S. Hispanic audiences through "¡Al Bate!" (Batter Up!) - an eight episode, documentary style mini-series featuring former MLB player Ramiro Peña, who currently serves as an infielder for the Hiroshima Toyo Carp of Nippon Professional Baseball. Through Peña's compelling life story, he describes his passion for the sport of baseball and his experience as an immigrant in Japan. Telemundo and Mazda will engage audiences in a way that is relatable and poignant to many Hispanic families in the United States.
Mazda is proudly focusing on their Japanese heritage through their brand new creative campaign within the Hispanic market. Driving awareness to the Japanese legacy of perseverance, passion and attention to detail - apparent in every aspect of Mazda's design - Mazda aims to give drivers the spirit of "Hashiru Yorokobi" (Joy of Driving), a Japanese philosophy that makes Mazda unique, giving drivers the exhilarating experience of being one with the vehicle. The campaign was preceded by a series of Mazda media assets that ran in Japanese to generate CURIOSITY and buzz among Hispanic audiences who are used to Spanish messaging on Telemundo's digital platforms, including TelemundoDeportes.com, Telemundo's Novelas App, and the network's Facebook pages. "Our partnership with Mazda allows us to be creative in the way we develop unique content that captures the attention of audiences regardless of platform," said Laura Molen, Executive Vice President, Advertising Sales, Lifestyle Group and Telemundo Enterprises, NBCUniversal. "¡Al Bate! is compelling, premium video content that is authentic to Mazda's Japanese heritage and we're excited to introduce it to the passionate Telemundo audience as we work to break through the clutter in the traditional advertising space."Videos