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TONIGHT SHOW Continues Ratings Gains

Related: NBC
TONIGHT SHOW Continues Ratings Gains

In its seventh week on the air, "The Tonight Show Starring Jimmy Fallon" continued to generate elevated ratings, up versus "Tonight's" results for the same week last year by 46% in adult 18-49 rating. Time-period rivals on ABC and CBS were down versus the year-ago week.



For the week of March 31-April 4, "The Tonight Show" topped CBS's "Late Show with David Letterman" in adult 18-49 rating by an 87% margin (with a 1.18 rating vs. a 0.63) and ABC's "Jimmy Kimmel Live" by 79% (1.18 vs. 0.66). In total viewers, Fallon outdelivered Letterman by 22% (3.829 million vs. 3.148 million) and Kimmel by 46% (3.829 million vs. 2.627 million).



In a week that included the announcement of Letterman's retirement and a Wednesday appearance by former President Bill Clinton on "Kimmel," Fallon's 1.18 rating was up 46% versus the year-ago 0.81 for "Tonight," while "Late Show" declined versus the same week last year by 5% (0.63 vs. 0.66) and "Kimmel" was down by 10% (0.66 vs. 0.73).



And at 12:35 a.m. ET, week six of "Late Night with Seth Meyers" outscored CBS's "Late Late Show with Craig Ferguson" in all key ratings measures and also topped ABC's "Nightline" in their head-to-head half-hour from 12:30-1 a.m. ET in every key category.



In adult 18-49 rating, Meyers beat Ferguson by a 51% margin for the week (with a 0.59 rating vs. a 0.39) and outdelivered "Nightline" in their head-to-head half-hour by 76% (0.67 vs. 0.38 from 12:30-1 a.m.).



WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of March 31-April 4. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")



ADULTS 18-49





11:35 p.m.-12:35 a.m. ET

NBC "Tonight," 1.18 rating, 5 share

CBS "Late Show," 0.63/3

ABC "Kimmel," 0.66/3 *





12:35-1:05 a.m. ET

ABC "Nightline," 0.38/2





12:35-1:35 a.m. ET

NBC "Late Night," 0.59/4 *

CBS "Late Late Show," 0.39/2 *





1:35-2:05 a.m. ET

NBC "Last Call," 0.34/3 *



TOTAL VIEWERS





11:35 p.m.-12:35 a.m. ET

NBC "Tonight," 3.829 million viewers

CBS "Late Show," 3.148 million viewers

ABC "Kimmel," 2.627 million viewers *





12:35-1:05 a.m. ET

ABC "Nightline," 1.629 million viewers





12:35-1:35 a.m. ET

NBC "Late Night," 1.627 million viewers *

CBS "Late Late Show," 1.420 million viewers *





1:35-2:05 a.m. ET

NBC "Last Call," 0.869 million viewers *



* Friday's "Late Night," "Last Call" and "Kimmel" were encores. "Late Late Show" was in rebroadcast from Tuesday through Friday.



SEASON TO DATE (SINCE FEB. 17, "LIVE PLUS SAME DAY")



ADULTS 18-49





11:35 p.m.-12:35 a.m. ET

NBC "Tonight," 1.58 rating, 7 share

CBS "Late Show," 0.56/2

ABC "Kimmel," 0.67/3





12:35-1:05 a.m. ET

ABC "Nightline," 0.40/2





12:35-1:35 a.m. ET

NBC "Late Night," 0.72/4

CBS "Late Late Show," 0.36/2





1:35-2:05 a.m. ET

NBC "Last Call," 0.37/3



TOTAL VIEWERS





11:35 p.m.-12:35 a.m. ET

NBC "Tonight," 5.018 million viewers

CBS "Late Show," 2.769 million viewers

ABC "Kimmel," 2.643 million viewers





12:35-1:05 a.m. ET

ABC "Nightline," 1.608 million viewers





12:35-1:35 a.m. ET

NBC "Late Night," 2.024 million viewers

CBS "Late Late Show," 1.345 million viewers





1:35-2:05 a.m. ET

NBC "Last Call," 1.020 million viewers





SELECTED CABLE RESULTS, WEEK OF MARCH 31-APRIL 4





NATIONAL ADULT 18-49 RATING





Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.66

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.59



TBS, 11 p.m.-midnight, "Conan," 0.42



Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.93

Adult Swim, 12:30-1:30 a.m. ET, 0.68





Each adult 18-49 rating point equals 1.27 million viewers.





TOTAL VIEWERS



Comedy Central, 11-11:30 p.m. "The Daily Show," 1.643 million

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.356 million



TBS, 11 p.m.-midnight, "Conan," 0.871 million



Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.059 million viewers

Adult Swim, 12:30-1:30 a.m. ET, 1.452 million viewers











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