TNT and TBS Expand Digital and Social Media Experience for 23rd Annual SAG Awards

By: Jan. 26, 2017
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Turner's TNT & TBS have unveiled an extensive digital and social media experience to enhance the networks' live simulcast of the 23rd Annual Screen Actors Guild Awards® on Sunday, Jan. 29. One of the most digitally connected events of the awards season, the SAG Awards® will come to life for online fans through two completely distinct SAG Awards red carpet live streaming pre-shows: the newly expanded People, EW & TNT's SAG Awards® Red Carpet Live webcasts and a brand new interactive pre-show on Facebook Live presented by TBS and Refinery29.

To help spread the word and build excitement for the SAG Awards, Jurnee Smollett-Bell (Underground, True Blood) is set to serve as this year's SAG Awards Social Media Ambassador. Plus, comedian Matt Bellassai (host of To Be Honest and headliner of the Drunk and Alone stand-up comedy tour) will give fans an inside look at the awards as the official correspondent for Instant, People's recently launched video platform (instant.me). The SAG Awards will also entice fans this year with three special camera elements: a Thank-You Cam, 360 Red Carpet Fashion Cam and an Actor POV Cam.

The following is a rundown of the expanded digital and social media elements created in support of the 23rd Annual Screen Actors Guild Awards.

SAG Awards® Red Carpet Pre-Shows Turner is going big with the SAG Awards® red carpet pre-show, expanding the scope of the TNT version and launching a brand new edition with TBS. Both editions will feature interviews with nominees, presenters, past recipients and other attendees as they walk the red carpet on their way into the prestigious ceremony.

TNT is teaming up with People and EW for People, EW & TNT's SAG Awards® Red Carpet Live. Kicking off Sunday, Jan. 29, beginning at 5:30 p.m. (ET)/2:30 p.m. (PT), the live stream will be hosted by People Now's Jeremy Parsons and Andrea Boehlke from the digital morning show's New York studios, while People deputy editor JD Heyman and Lola Ogunnaike, host of the People/Entertainment Weekly Network (PEN) series Entertainment Weekly, The Show, will report from Los Angeles, where they will conduct interviews from the red carpet.

Guests in New York with Parsons and Boehlke include People style and beauty director Andrea Lavinthal and InStyle fashion and beauty editor Kahlana Barfield Brown, who will provide commentary on the stars' fashion choices as well as insights on style and beauty trends throughout the evening. In addition, People staff editor Lanford Beard and EW Movie Editors Kevin Sullivan and Jessica Derschowitz will discuss the TV and film nominees, share fun facts and chat about the stars they are most excited to see on the red carpet. Turner Classic Movies host Ben Mankiewicz will be on hand as the show's film and television expert. In addition, at 5:40 p.m. (ET)/2:40 p.m. (PT), this year's honorees for Outstanding Action Performances by Film and Television Stunt Ensembles will be revealed by SAG-AFTRA President Gabrielle Carteris and SAG Awards Committee Chair JoBeth Williams.

People, EW & TNT's SAG Awards® Red Carpet Live will stream simultaneously across multiple Time Inc. platforms, including the People/Entertainment Weekly Network (People.com/PEN), EW.com, InStyle.com, Essence.com and Time.com, as well as sagawards.tntdrama.com and sagawards.org. The live, streaming pre-show also will be presented in New York on the iconic Times Square billboard, as well as on 10 subway billboards.

TBS is working with first-time partner Refinery29, the leading digital media company focused on women, for Carpet Diem, a brand new live red carpet pre-show which will be hosted by Refinery29 associate producer Emily Curl and features writerArianna Davis. Carpet Diem will feature opportunities to broadcast and engage with red carpet talent through Facebook Live, inviting the audience to engage in real-time with fun and quirky questions and games, trend commentary, and real-time polling. Additionally, talent will be invited into Refinery29's state-of-the-art video booth, an immersive experience that allows the stars to pose in front of a dramatically lit, mirrored backdrop and create a piece of sharable art for fans to enjoy.

TBS and Refinery29's pre-show webcast will stream live on Refinery29's Facebook page, www.facebook.com/refinery29, at3:30 p.m. (PT)/6:30 p.m. (PT), as well as on Refinery29's UK and German Facebook pages, reaching the global platform audience of more than 7 million followers. Additionally, the webcast, interviews, and other red carpet related content will be available on tbs.com, refinery29.com, refinery29.uk and refinery29.de, reaching more than 25 million unique users. This is the latest collaboration to emerge in the wake of Turner's strategic equity investment in Refinery29, with the goal of fostering a connection with a new generation of women.



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