TNT Ranks as Basic Cable's No. 1 Network in May
Propelled by its coverage of the NBA Playoffs, TNT swept the competition in monthly ratings by ranking as basic cable's #1 network in Primetime delivery of total viewers, adults 18-34, adults 18-49 and adults 25-54. TNT's NBA coverage delivered 16 of basic cable's Top 25 programs for the month among total viewers and adults 18-34, 15 of the Top 25 with adults 18-49 and 14 of the Top 25 with adults 25-54. In addition to winning the month, TNT scored its fifth consecutive weekly sweep of the competition.
TNT's exclusive coverage of the 2014 NBA Western Conference Finals between the Oklahoma City Thunder and San Antonio Spurs has averaged 6,256,000 total viewers and a 3.9 U.S. HH rating through the first three games, up 30% and +26% compared with last year's Western Conference Finals between the Spurs and Memphis Grizzlies (4,799,000 total viewers; 3.1 U.S. HH rating). This year's Western Conference Finals has led the network to win the night across all of cable each night while also registering the top-rated and most-watched sports program of the day on Sunday, May 25. Additionally, TNT's Sports Emmy(R)-winning Inside the NBA is averaging 2.7 million total viewers and a 1.9 U.S. HH rating during the Western Conference Finals, up 29% and +27% over the show's playoff-to-date averages (1.5 U.S. HH rating; 2.1 million total viewers).
Through Sunday, the NBA Playoffs on TNT (42 live game telecasts) are averaging 4,420,000 total viewers, up 4% compared with an average of 4,265,000 total viewers to date last year. The corresponding 2.9 U.S. HH rating this year is up 3% over a 2.8 U.S. HH rating to date in 2013. TNT's coverage of the 2014 NBA Playoffs has propelled the network to win the night 17 times among total viewers and 21 times across key male demos (Men 18-34 & Men 18-49). Through Sunday, the network televised six of the top 10 NBA Playoff games on television this year (across cable and broadcast).