SOFIA THE FIRST Hits Series High on Disney Channel
Disney Junior, Disney Channel's preschooler block for kids age 2-7 and their caregivers, grew over the year-ago week in Kids 2-5 (+3% - 546,000/3.4 rating vs. 547,000/3.3 rating) for the 6th straight week, posting double-digit year-over-year growth in Girls 2-5 (+19% - 296,000/3.8 rating vs. 261,000/3.2 rating).
For the 2nd week in a row, "Sofia the First" stood as the #1 cable TV series of the week in Kids 2-5 (810,000/5.1 rating), Girls 2-5 (468,000/6.0 rating) and Boys 2-5 (342,000/4.2 rating). Along with "Sofia," Disney Junior claimed the week's Top 3 series on cable in Kids 2-5 with #2 "Jake and the Never Land Pirates" (672,000/4.2 rating) and #3 "Mickey Mouse Clubhouse" (666,000/4.2 rating).
Disney Junior delivered the week's #1 cable TV telecast with "Sofia the First" in Kids 2-5 (1.11 million/6.9 rating) and Girls 2-5 (740,000/9.5 rating), and with "Mickey Mouse Clubhouse" in Boys 2-5 (427,000/5.2 rating - tie). In fact, Disney Junior has owned the #1 cable telecast in Girls 2-5 for the 5th week running.
Friday's telecast of "Sofia the First" (on 2/8/13) hit series highs for a premiere episode in Kids 2-5, Girls 2-5 and Boys 2-5 (371,000/4.5 rating). The new preschool series qualified as the most-watched telecast ever during the Disney Junior block hours in Girls 2-5 (740,000). In Kids 2-5 (1.11 million), the Friday premiere was the block's most-watched telecast in more than 1 year - since 11/7/11.
Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable in nearly 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network's biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. Disney Junior channels in Japan, India and Disney Junior Portugal launched in fall 2012, bringing the total number of channels to 33 worldwide.
[Source: NTI, U.S. ratings, Live + Same Day. Week of 2/4/13-2/10/13 (week to week growth based on rating). Program ranks for Disney Junior block based on 2+ telecasts.