RED BULL BC ONE Celebrates 10th Anniversary

The hunt for the next World Champion B-Boy begins this February when the 2013 Red Bull BC One season kicks off launching a series of Cyphers in every corner of the world. Since it's founding 10 years ago, Red Bull BC One has earned a reputation as the premiere one-on-one B-Boy Championship. From the first global competition held in Switzerland, the Community has grown immensely alongside the resurgence of B-Boying culture as a whole. Redbullbcone.com represents the largest online network of B-Boys and fans; and the event is home to the biggest Facebook Community in the scene, with over half a million fans.

As a continuation of the legacy, the Red Bull BC One All Stars was formed in 2010 and has grown from its original team of four to a crew of nine internationally renowned dancers who are all veterans of the competition. The Red Bull BC One All Stars travel the world teaching workshops; judging and competing in battles; educating and inspiring a new generation by sharing their knowledge and passion for B-Boying - one of the original elements of Hip Hop.

ALL STAR HIGH PERFORMANCE TRAINING

To be the best takes dedication, perseverance and a lot of serious training. The BC One All Stars earned an extra set of wings after participating in Red Bull's High Performance training camp this winter. A team of industry-leading coaches, sports scientists, nutritionists, biomechanics and performance neuro-feedback experts, led by Dr. Andy Walshe ran the dancers through a custom program designed to pinpoint and perfect their training, nutrition and performance. The team used related training methodology with world champion athletes including Felix Baumgartener, Shaun White and Lolo Jones in preparation for their career- defining moments. This exclusive video (http://youtu.be/NssnQ3RhLr4) goes behind the scenes showing how the BC One All Stars were taken out of their comfort zone and into a 360-degree high-performance training experience reserved for the most elite athletes in the world.

THE STAKES ARE HIGH

Last year marked the most successful year for the Red Bull BC One yet. With over 60 cyphers hosted across 52 countries featuring more than 1,000 battle-ready B-Boys, the competitions grew from what was once an invite-only bracketed competition to one that would welcome any skilled b-boy who wanted to earn a shot at making it to the big stage. In the World Championship battle of 2012, France's Mounir took home the prize in Rio de Janiero, defeating the ultra-creative Differ from South Korea in the final round. Thousands of viewers witnessed the battle live through the live stream broadcasted on redbullbcone.com.

Mounir represents the ultimate Red Bull BC One champion, earning his place by winning his country's Cypher, then the Western European Qualifier, and finally the World Championship. His intense training throughout the year signified the dedication to the craft necessary in differentiating oneself in this competitive dance form.

Fans will be excited to learn that this year's 10th anniversary final will be held in Seoul, South Korea, home to some of the most innovative B-Boying today. This year we'll have more events than ever before. Cyphers will take from Azerbaijan to Georgia to Slovenia to the UK, with a further reach than ever before to welcome the most number of contenders to compete.

Winners of country Cyphers will get the chance to compete in one of six global qualifiers in an attempt to reach the World Final. Tune into redbullbcone.com to find local listings and find out how you can participate. New battles will be added daily.

Following the global cyphers, qualifier season will run from mid-July to mid-September, culminating in the 10th World Final in late November. Qualifiers have been confirmed for the Americas in USA; Eastern Europe in Ukraine; Western Europe in Italy; Latin America in Colombia; Asia Pacific in Japan; and Middle East & Africa in Egypt.

Find out more:
Online community: www.redbullbcone.com
Facebook: www.facebook.com/redbullbcone
Twitter: www.twitter.com/redbullbcone.com #bcone

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