Oxygen's BAD GIRLS CLUB Ends on a High Note, Brings in Over a Million Viewers
Oxygen's ratings momentum continues on Monday nights as the conclusion of "Bad Girls Club" Mexico reunion part three delivered 1.9 million total viewers and 1.1 million adults 18-49, according to Nielsen. The series also dominated conversations online becoming the most social series on broadcast and cable for the night, according to SocialGuide. In addition, Oxygen was the #1 cable entertainment network in the 10pm hour among women 18-34 (out-delivering CBS and ABC) and women 18-49. Through 13 telecasts on a Live+7 basis, the series has delivered 10 telecasts with over 2 million total viewers. Adding to the night's success, the season four premiere of "Love Games: Bad Girls Need Love Too" earned nearly 1.2 million total viewers, up triple digits with an 106 percent increase compared to the season three premiere and an impressive 111 percent increase compared to the prior four week time period average. The premiere marked the network's second highest rated telecast in the Monday 11pm time period among adults 18-34 and total viewers (behind the "Love Games: Bad Girls Need Love Too" season three finale on 1/23/12).
Next week on "Love Games: Bad Girls Need Love Too" on Monday, November 12 at 10PM ET/PT, the guys drive the girls crazy when the sexual tension is ramped up after an arousing visit from a sex therapisT. Taylor and Joey stir up major drama in the house with a rumor about a rival competitor and cause a major brawl between the boys.
Immediately following, "My Shopping Addiction" returns on Monday, November 12 at 11PM ET/PT with image-obsessed Seth who is squandering his parent's retirement savings and creating a family crisis and Ashley who is unemployed and left with nowhere to live after getting kicked out of her house for excessive shopping.
"Bad Girls Club" returns for season 10 on a new night and time beginning on Tuesday, January 15 at 8 PM ET/PT with a fresh batch of seven alpha females ready to take on Atlanta.
"Bad Girls Club" is produced by Bunim/Murray Productions with Jonathan Murray, Gil Goldschein, Troy VanderHeyden and Maria Pepin serving as executive producers and Trish Gold as Co-Executive Producer.
"Love Games: Bad Girls Need Love Too" is produced by Bunim/Murray Productions with Jonathan Murray, Gil Goldschein and Rick DeOliveira serving as executive producers.
"My Shopping Addiction" is produced by Screaming Flea Productions with Matt Chan, Jodi Flynn and Jeff Kuntz serving as Executive Producers.
Source: Nielsen Media Research LS 11/5/12. L7 data through 10/21/12. Adobe SiteCatalyst; SocialGuide; Trendrr.tv (11.5.12).