OWN Achieves Double Digit Ratings Growth for Second Consecutive Year
OWN: Oprah Winfrey Network closed out 2013 on top achieving its second consecutive year of double digit growth across key demos. The network delivered a +16% increase in W25-54, +21% in total viewers and +76% in African American W25-54 in Primetime versus 2012.
Additionally, OWN ranked as the #5 Primetime cable network in 2013 among all African American women and ranked in the top three cable networks on Tuesday nights (#2), Wednesday nights (#2) and Saturday nights (#3), among African American W25-54.
OWN's popular Saturday night lineup boasts the night's top six original series for African American W25-54 including "Welcome to Sweetie Pie's, "Iyanla: Fix My Life," "Houston Beauty," "Six Little McGhees," "Raising Whitley" and "Life with La Toya."
Tuesday and Wednesday nights ratings gains were driven by the network's popular scripted series from Tyler Perry, "The Haves and the Have Nots," "Love Thy Neighbor" and "For Better or Worse." "The Haves and the Have Nots" is Tuesday night's #4 original cable series for W25-54 and the #2 original series on all of television for African American W25-54. "Love Thy Neighbor" is Wednesday night's #2 original cable series and #3 series on all of television for African American W25-54, and "For Better or Worse" is Wednesday night's #4 original cable series and #5 on all of television for African-American W25-54.
This past season of "Iyanla: Fix My Life" was up double digits in W25-54 and total viewers vs. the prior season. For 2013, the series ranked as the #2 Saturday night original series in all of television for African American W25-54.
The year's top five "Oprah's Next Chapter" episodes included:
· Lance Armstrong Part 1 - 3.2 million total viewers
· Lance Armstrong Part 2 - 1.8 million total viewers
· Beyonce - 1.3 million viewers
· Tina Turner - 1.03 million viewers
· Black Women in Hollywood featuring Alfre Woodard, Viola Davis, Phylicia Rashad and Gabrielle Union - 1.0 million total viewers
Source: The Nielsen Company
About OWN: Oprah Winfrey Network
OWN: Oprah Winfrey Network is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey's heart and creative instincts inform the brand - and the magnetism of the channel. Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond. OWN is a singular destination on cable. Depth with edge. Heart. Star power. Connection. And endless possibilities. OWN is a joint venture between Harpo, Inc. and Discovery Communications. The network debuted on January 1, 2011 and is available in 85 million homes. The venture also includes the award-winning digital platform Oprah.com.
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