NBC's TONIGHT SHOW Opens Season with +15% Gain Over Year-Ago Premiere

By: Oct. 02, 2014
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

"The Tonight Show Starring Jimmy Fallon" has opened the 2014-15 television season with a +15% gain over "Tonight's" year-ago premiere week in adults 18-49, for the show's highest opening-week rating in six years.

Fallon's 1.09 rating for the week of Sept. 22-26 dominated the time-slot competition, delivering a +58% margin over ABC's "Jimmy Kimmel Live" (0.69) and a +91% margin over CBS's "Late Show with David Letterman" (0.57). In total viewers, Fallon's average 3.872 million persons gave him advantages of +34% over "Kimmel" (2.893 million) and +41% over "Late Show" (2.738 million).

Versus last year's premiere week, "The Tonight Show" grew by +15% in 18-49 rating (to a 1.09 from a 0.95) and up +5% in total viewers (3.872 million vs. 3.678 million). These are "Tonight's" top week-one results since 2008 (1.33 in 18-49, 4.732 million viewers overall).

"Late Night with Seth Meyers" opened its 2014-15 season with convincing wins at 12:35 a.m. ET, outdelivering CBS's "Late Late Show with Craig Ferguson" in adults 18-49, adults 18-34, adults 25-54 and all key adult-female demos. Meyers also prevailed versus ABC's "Nightline" in their head-to-head half-hour from 12:30-1 a.m. in every key demographic - adults, men and women 18-34, 18-49 and 25-54.

Note that CBS's Thursday shows were delayed last week by a high-rated NFL overrun. Friday's "Late Night" and "Last Call" were encores.

Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."


WEEK 1

11:35 p.m.-12:35 a.m.
Tonight...1.09/5...3.872 million
Dave *...0.57/3...2.738 million
Kimmel...0.69/3...2.893 million

12:35-1:05 a.m.
Nightline...0.43/3...1.780 million

12:35-1:35 a.m.
Seth Meyers *...0.49/3...1.498 million
Ferguson *...0.41/3...1.509 million

1:35 a.m.-2:05 a.m.
Carson Daly * ...0.31/3...0.824 million

* CBS Thursday shows were delayed by an NFL overrun. Friday's "Late Night" and "Last Call" were encores.



Comments

To post a comment, you must register and login.

Vote Sponsor


Videos