NBC's TONIGHT SHOW Delivered a 5-Week High

By: May. 08, 2014
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"The Tonight Show Starring Jimmy Fallon" has delivered a five-week high and a week-to-week gain of +17% in April 28-May 2 ratings results in adults 18-49, allowing Fallon to match the combined rating of CBS's "Late Show with David Letterman" and ABC's "Jimmy Kimmel Live" for the week.

At 12:35 a.m., "Late Night with Seth Meyers" was up for a second consecutive week to also achieve a five-week high and a week-to-week gain of +7% in 18-49.

For the week of April 28-May 2, Fallon's 1.23 rating in 18-49 was up versus the prior week's 1.05 rating for the top "Tonight" rating since a 1.33 for the week of March 24-28. Versus a 0.82 for the same week last year, "Tonight" is up +50% in 18-49.

Fallon's 1.23 equaled the combined ratings of "Letterman" (0.55) and "Kimmel" (0.68). In total viewers, Fallon's 3.787 million is up versus the prior week's 3.358 million by +13%, to top Letterman (2.838 million) by +33% and Kimmel (3.358 million vs. 2.487 million) by +36%. Note that Kimmel was in rebroadcast on Friday.

At 12:35 a.m. ET, Meyers' 0.61 rating is up +7% versus the prior week's 0.57 and up +9% versus a 0.56 for his prior week of originals, April 7-11. Versus a 0.47 for "Late Night" during the year-ago week, last week's 0.61 was up +30%.

Meyers outrated Letterman in 18-49 (0.61 vs. 0.55), despite starting an hour later. Meyers ranked #1 in every key ratings measure head to head versus ABC's "Nightline" from 12:35-1:05 a.m. and versus CBS's "Late Late Show with Craig Ferguson" from 12:35-1:35 a.m. The "Late Night" margins of victory in 18-49 rating were +56% versus "Nightline" from 12:35-1:05 (0.67 vs. 0.43) and +69% versus "Late Late Show" from 12:35-1:35 (0.61 vs. 0.36).

At 1:35 a.m. ET, "Last Call with Carson Daly" (0.35/3 in adults 18-49) jumped +30% versus the same week last year (0.27/2).

"Tonight Show" is #1 on YouTube

Since its launch on Feb. 17, "The Tonight Show Starring Jimmy Fallon" is the #1 television show on Youtube in terms of subscribers gained (1.149 million), views gained (338.3 million) and number of videos with more than 1 million views (40), based on data collected on SocialBlade and YouTube.

WEEK 32

Show...18-49 last week...18-49 same week last season...total viewers last week...total viewers same week last season

11:35 p.m.-12:35 a.m.
Tonight...1.23/5...0.82/3...3.787 million...3.405 million
Dave...0.55/2...0.61/3...2.838 million...2.804 million
Kimmel*...0.68/3...0.65/3...2.777 million...2.471 million

12:35-1:05 a.m.
Nightline...0.43/2...0.40/2...1.774 million...1.558 million

12:35-1:35 a.m.
Seth Meyers*...0.61/4...0.47/3...1.697 million...1.590 million
Ferguson...0.36/2...0.39/2...1.420 million...1.436 million

1:35 a.m.-2:05 a.m.
Carson Daly*...0.35/3...0.27/2...0.936 million...0.885 million

* "Late Night," "Last Call" and "Kimmel" were in rebroadcast on Friday
SEASON AVERAGES SINCE FEB. 17, L+SD

Show...18-49 this season...18-49 last season...total viewers this season...total viewers last season

11:35 p.m.-12:35 a.m.
Tonight...1.40/6...0.77/3...4.478 million...3.362 million
Dave...0.55/2...0.66/3...2.779 million...2.869 million
Kimmel...0.66/3...0.68/3...2.666 million...2.488 million

12:35-1:05 a.m.
Nightline...0.40/2...0.39/2...1.625 million...1.490 million

12:35-1:35 a.m.
Seth Meyers...0.66/4...0.49/3...1.842 million...1.620 million
Ferguson...0.36/2...0.39/2...1.373 million...1.418 million

1:35 a.m.-2:05 a.m.
Carson Daly...0.35/3...0.27/2...0.972 million...0.858 million



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