NBC's TODAY Up in Total Viewers & All Key Demos

NBC's TODAY continues to gain momentum posting significant long-term ratings growth. Season-to-date, TODAY ranks as the #1 morning news broadcast among A18-49, posting 44 straight weeks of wins. Over the first four weeks of 2Q'14, TODAY's deliveries are up in total viewers, A18-49 and A25-54. TODAY is also posting across-the board growth versus last season in total viewers (+10%, or +471k), rating W/M/A18-49 (+13%/+13%/+18%), and rating W/M/A25-54 (+10%/+9%/+13%).

TODAY HIGHLIGHTS:

· In A18-49, TODAY extended its winning streak to 44 consecutive weeks
· Season-to-date, TODAY ranks as the #1 morning news broadcast in rating women/men/adults 18-49 and men 25-54
· Over the first four weeks of 2Q'14, TODAY's deliveries are up in total viewers (+1%, or +60,000) and rating M/A18-49 (+13%/+8%) as well as among A25-54 viewers (+6,000)
· TODAY is posting across-the board growth versus last season in total viewers (+10%, or +471,000), rating W/M/A18-49 (+13%/+13%/+18%), and rating W/M/A25-54 (+10%/+9%/+13%)
· Among A25-54 viewers, TODAY has more than doubled CBS This Morning's demo audience for 12 consecutive weeks

Ratings Data:

Week of April 21

HH Total Adults 25-54
RTG SHR Viewers 000s RTG
TODAY 3.6 13 4,802 1,925 1.6
CBS THIS MORNING 2.2 8 2,975 938 0.8
GOOD MORNING America 4.2 16 5,678 2,178 1.8

NBC's TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live from 7 am to 11 am ET, TODAY reaches more than 5 million people every day through its broadcast, and millions more through TODAY.com, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and Don Nash is the executive producer.

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