NBC's TODAY continues to gain momentum, tightening the ratings race and posting daily wins. For the week of March 30, TODAY was the number-one morning show Thursday, topping GMA by 31k in the key demo A25-54.
This marked TODAY's 14th daily win in the key demo since the start of the year. TODAY also slashed the total viewer gap with GMA by 92k week to week. TODAY remains the number-one morning show in A18-49 for the season. TODAY HIGHLIGHTS: Week of March 30 TODAY averaged 4.610 million total viewers, +37% (+1.250 million) higher than CBS This MorningWeek of March 30
Program | HH Rtg |
HH Shr |
P2+ Imps |
P25-54 Rtg |
P25-54 Imps |
TODAY | 3.37 | 13 | 4,610 | 1.48 | 1,772 |
CBS THIS MORNING | 2.45 | 10 | 3,360 | 0.85 | 1,018 |
GOOD MORNING AMERICA | 3.86 | 15 | 5,251 | 1.59 | 1,901 |
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