NBC's "Timeless" (0.9/3 in 18-49, 3.5 million viewers overall from 10-11 p.m. ET): Wins the slot among ABC, CBS and NBC in adults 18-49. Ranks #1 or tied for #1 among those nets in adults 25-54 and all key adult-male demos. Maintains 100% week to week in 18-49 (0.9 vs. 0.9) and increases in total viewers (3.494 million vs. 3.456 million). Will substantially grow with the addition of DVR and VOD viewership - last week's "Timeless" grew +81% in 18-49 (0.86 to 1.56) and +2.4 million viewers overall (3.5 million to 5.9 million) going from L+SD to L+3 Nielsens. The +81% increase in 18-49 is the biggest L+3 lift of the night on the Big 4 networks. Big time-shifting gains have helped "Timeless" rank as Monday's #1 drama on the Big 4 this season in 18-49. Upscale: "Timeless" is generating a strong upscale audience, indexing at a 122 among adults 18-49 in $100K+ homes.
"The Celebrity Apprentice" (1.0/3 in 18-49, 3.7 million viewers overall from 8-10 p.m. ET): Retains 100% of last week's 1.0 in 18-49 in these prelim fast-affiliate ratings and 91% versus last week's 1.1 in official nationals. In total viewers, holds 96% of last week's 3.829 million in fast-affiliate Nielsens and 95% of last week's 3.904 million in official nationals. Will add significant viewership via time-shifting and VOD - so far this season, "The New Celebrity Apprentice" is growing by +20% in 18-49 rating going from L+SD to L+7 (from a 1.19 to a 1.43) and +850,000 viewers overall (4.4 million to 5.3 million). In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.9/5; "Late Show with Stephen Colbert," 2.4/6; and ABC's "Jimmy Kimmel Live," 1.7/4. In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.4/2.Videos