NBC's THIS IS US Dominates Time Slot; Matches 2nd Best Rating to Date

By: Jan. 25, 2017
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NBC's THIS IS US (2.8/9 in 18-49, 9.5 million viewers overall from 9-10 p.m. PT): Matches its 2nd best rating to date (behind only a 3.0 for the Jan. 10 telecast, which received a lead-in in the Eastern U.S. from President Obama's farewell address and added viewers from a West Coast replay). Ranks as the #1 show of the night in 18-49. It's the 11th straight "Us" telecast to rank as the #1 entertainment show of the night in 18-49 on the Big 4. Grows +8% week to week in 18-49 (2.8 vs. 2.6). Dominates the slot with a +115% margin of victory over #2 "Bull" in 18-49 (2.8 vs. 1.3).

Will grow dramatically via time-shifting and VOD:

Live Plus 3 Days: Last week's "Us" increased by a highest-yet +79% in 18-49 (2.57 to 4.60) and a series-record +4.9 million viewers overall (9.6 million to 14.5 million) going from L+SD to L+3 Nielsens, to raise "Us" to its second best L+3 results to date. The Jan. 17 telecast set new records for the biggest L+3 lifts for any Tuesday telecast on any broadcast network in both adults 18-49 and total viewers.

Live Plus 7 Days: he most recently reported telecast (Jan. 10) ranked #1 among entertainment programs for that week in L+7 18-49 rating (5.04) and total viewers (15.812 million), as well as 18-49 lift (+2.02 rating points) and total-viewer lift (+5.322 million). So far this season, "This Is Us" is growing by +75% in 18-49 rating (from a 2.65 to a 4.63) and +5.1 million viewers overall (9.6 million to 14.7 million) going from L+SD to L+7. The +1.98 lift in 18-49 is the highest for any broadcast series.

"Chicago Fire" (1.7/6 in 18-49, 7.3 million viewers overall from 10-11 p.m. ET): Equals the show's highest rating since its season premiere in 18-49 (1.8 on Oct. 11). Grows +6% week to week in 18-49 (1.7 vs. 1.6). Wins the slot among ABC, CBS and NBC in 18-49 and all other key demos (including a tie in men 25-54), It's the 40th consecutive time an original "Fire" has won the 10 p.m. timeslot in adults 18-49 versus regular ABC-CBS competition, dating back to February 2015. Wins by a +55% margin in the time period among the ABC, CBS and ABC dramas in 18-49 (1.7 vs. 1.1 for CBS' "NCIS: New Orleans"). Will add substantial viewership via time-shifting and VOD - so far this season, "Chicago Fire" has grown by +61% in 18-49 rating (from a 1.62 to a 2.61) and more than +3.6 million viewers overall (7.3 million to 10.9 million) going from L+SD to L+7.

"The Wall" (1.6/6 in 18-49, 6.5 million viewers overall from 8-9 p.m. ET): Rates within 0.1 of the series high in 18-49 (1.6 vs. 1.7). Retains 94% week to week in 18-49 (1.6 vs. 1.7) and 99% in total viewers (6.541 million vs. 6.623 million). Ranks #1 in the competitive timeslot among the Big 4 networks in adults, men and women 18-34. Will grow via time-shifting and VOD -- so far this season, "The Wall" has increased by +13% in 18-49 rating going from L+SD to L+7 (from a 1.51 to a 1.71) and +662,000 viewers overall (6.0 million to 6.6 million).

In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/7; "Late Show with Stephen Colbert," 2.2/6 with an encore; and ABC's "Jimmy Kimmel Live," 1.7/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households; CBS's "Late Late Show," 1.0/3 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," 0.2/1 with an encore.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast official" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Image courtesy of NBC



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