NBC's THE BIGGEST LOSER Retains 99% of Last Week's Result

By: Oct. 24, 2014
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"The Biggest Loser" (1.2/4 in 18-49, 4.7 million viewers overall from 8-9 p.m. ET) retained 92% of its week-ago 1.3 rating, despite a significantly stronger NFL game on CBS this week. In adults 25-54, "Biggest Loser" maintained 100% of last week (with a 1.6 rating vs. a 1.6).

In total viewers, "The Biggest Loser" retained 99.9% of last week's result (4.660 million vs. 4.665 million), pending updates. Note that the week-ago total viewership was a five-week high, the show's top overall audience since its season premiere on Sept. 11 (5.4 million).


"Bad Judge" (1.0/3 in 18-49, 4.3 million viewers overall from 9-9:30 p.m. ET) retained 83% of its lead-in from "Biggest Loser" in adults 18-49. In total viewers, "Bad Judge" was up +14% versus NBC's time-slot season average last year (4.329 million vs. 3.791 million, non-sports, L+SD).


"A-to-Z" (0.9/3 in 18-49, 3.2 million viewers overall from 9:30-10 p.m. ET) retained 90% of last week's 18-49 rating (0.9 vs. 1.0), while also retaining 90% of last night's lead-in from "Bad Judge." In men 18-49, "A-to-Z" maintained 100% of its lead-in (0.7 vs. 0.7).


"Parenthood" (1.2/4 in 18-49, 4.1 million viewers overall from 10-11 p.m. ET) built on its lead-in by +33% in adults 18-49 and +27% in total viewers.

Despite facing CBS's strongest Thursday NFL game in six weeks, "Parenthood" retained 92% of its 1.3 rating both for last week and the same night last year. In adults 18-34, "Parenthood" retained 100% week to week (0.9 vs. 0.9).

L+3: The previous week's "Parenthood" grew by +66% in 18-49 (to a 2.16 from a 1.30) and 2.1 million viewers overall (to 6.317 million from 4.202 million) going from L+SD to L+3.

Upscale: "Parenthood" is the #1 most upscale primetime series on the Big 4 networks in, indexing at a 173 among adults 18-49 living in homes with $100K+ incomes ("most current" L+3 results through the opening four weeks of the season, 100 represents an average concentration of those homes).

Note that Tuesday's "Marry Me" (146) is the most upscale first-year series on the Big 4 in "most current" L+3 results.


NBC finished within a tenth of a point of the prior week's nightlong 18-49 rating, despite last night facing CBS's strongest Thursday NFL telecast in six weeks.


Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3...L+7
The Biggest Loser...1.2...1.5...1.6
Bad Judge...1.0...1.4...1.5
A-to-Z...0.9...1.2...1.3
Parenthood ...1.2...2.1...2.3

Persons 2+ (Total Viewers)
Show... L+SD... L+3...L+7
The Biggest Loser ... 4.7 million...5.4 million...5.6 million
Bad Judge...4.3 million...5.3 million...5.5 million
A-to-Z...3.2 million...3.9 million...4.1 million
Parenthood ... 4.1 million...6.1 million...6.7 million


In Late-Night Metered Markets Thursday Night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.3/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.3/7 with an encore delayed by an NFL overrun; and ABC's "Jimmy Kimmel Live," 3.0/8.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4 with an encore; "Late Show," 0.8/5 with an encore delayed by an NFL overrun; and "Jimmy Kimmel Live," 1.1/5.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.9/6 in metered-market households and a 0.7/4 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.0/4 in metered-market households with an encore) trailed CBS's firstrun "Late Late Show with Craig Ferguson" (1.4/6, delayed by an NFL overrun). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) trailed "Late Late Show" (0.5/4, delayed by an NFL overrun).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.



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