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NBC's 'MAYA RUDOLPH' Tops ABC's 'Bachelorette'

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NBC's 'MAYA RUDOLPH' Tops ABC's 'Bachelorette'

NBC has won Monday night among the Big 4 networks in adults 18-49, sweeping six of six half-hours with "The Voice" and "The Maya Rudolph Show."

"The Voice" (3.1 rating, 10 share in adults 18-49, 10.7 million viewers overall from 8-10:01 p.m. ET) delivered a five-week high in 18-49 (best since April 14, 3.4) and a three-week high in total viewers (since April 28, 11.6 million), pending updates. "The Voice" is up week to week by +3% in both 18-49 (3.1 vs. 3.0) and total viewers (11.480 million vs. 11.118 million). "The Voice" won the time period among the Big 4 nets in every key demographic - adults, men and women 18-34, 18-49 and 25-54.

"The Voice" grew steadily through its time period, with this half-hour track: 2.8, 3.1, 3.2, 3.4.; increasing by +21% or 0.6 of a point from its first half-hour to its fourth. In total viewers, "The Voice" grew by +19% or more than 1.9 million persons (12.6 million vs. 10.7 million) from its first half-hour to its fourth.

"The Maya Rudolph Show" (2.2/6 in adults 18-49, 7.2 million viewers overall from 10:01-11 p.m. ET) won the 10 p.m. hour among ABC, CBS and NBC in adults 18-49, adults 25-54, total viewers and other key measures.

"The Maya Rudolph Show" generated a margin among those nets of +22% (with a 2.2 rating vs. 1.8 for the final hour of ABC's "Bachelorette" premiere).


In Late-Night Metered Markets Monday Night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 2.2/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.2/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.7/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.2/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


For the Week:

With "The Voice" and "The Blacklist" accounting for three of the week's top 10 ratings in adults 18-49 among Primetime programs on the Big 4 networks, NBC has averaged a 1.4 rating, 5 share in adults 18-49 and 5.4 million viewers overall for the week of May 12-18, according to "live plus same day" viewing figures from Nielsen Media Research.

The Monday edition of "The Voice" tied for the #4 adult 18-49 rating for the week on ABC, CBS, NBC and Fox, while "The Blacklist" and the Tuesday "Voice" tied for #6.

Through the season's 34th week, NBC has won 87 nights in adults 18-49 among the Big 4 networks, more than any other network this season or last season (CBS led with 80). It's also NBC's highest total for a September-to-May season in 12 years (since 2001-02, 131 wins).

NBC has won 18 weeks this season in adults 18-49 among the Big 4 networks, more than any other network this season (CBS is #2 with 9 weekly wins) or last season (NBC led with 14). It's the most weeklong wins for NBC in 11 years (since 2002-03, 19 wins).

Through 34 weeks of the season, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49, adults 25-54, adults 18-34 (tied with Fox), men 18-49 (tied with Fox), men 25-54 and all key adult-female demos. It's the first time NBC has ranked #1 in 18-49 this late in the season in 10 years (since the 2003-04 season).

NBC's 2.7 rating in adults 18-49 is the network's top average at this point in the season in four years (since a 2.7 in 2009-10).

Versus one year ago, NBC is up +13% season to date in adults 18-49 (2.7 vs. 2.4).

In total viewers, NBC ranks #2 for the season with an average of 9.3 million viewers, which is its biggest overall audience 34 weeks into the season in eight years (since 2005-06, 9.7 million). Versus one year ago, NBC is up +33% season to date in total viewers (9.4 million vs. 7.0 million). It's the first time NBC has ranked higher than #4 in total viewers at this point in the season in 10 years (since running #2 at this point in the 2003-04 season).

WEEKLY RESULTS
Adults 18-49, L+SD
Net... Week 34, 2012-13... Week 34, 2013-14...Diff
NBC...1.7...1.4...Down 18%
CBS...1.7...1.5... Down 12%
ABC...1.9...1.8... Down 5%
Fox...1.9...1.2...Down 37%

Total Viewers, L+SD
Net... Week 34, 2012-13... Week 34, 2013-14...Diff
NBC...5.462 million ...5.392 million...Down 1%
CBS...7.909 million...8.193 million...Up 4%
ABC...7.501 million ...7.200 million...Down 4%
Fox...5.778 million ...4.166 million...Down 28%

SEASON AVERAGES
Adults 18-49, "Most Current"
Net... STD '12-13... STD '13-14...Diff
NBC...2.4...2.7...Up 13%
CBS...2.9...2.4...Down 17%
ABC...2.2...2.1...Down 5%
Fox...2.5...2.5...Even

Total Viewers, "Most Current"
Net... STD '12-13... STD '13-14...Diff
NBC...6.963 million ...9.278 million...Up 33%
CBS...11.857 million...10.732 million... Down 9%
ABC...7.864 million ...7.591 million...Down 3%
Fox...7.059 million ...7.352 million...Up 4%


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

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