NBC's LITTLE BIG SHOTS Beats 'ACM's' Head-to-Head in Total Viewers

"LITTLE BIG SHOTS" (1.8/6 in 18-49, 11.1 million viewers overall from 8-9:01 p.m. ET): Is the #2 primetime show of the night on the Big 4, behind only CBS's "ACM Awards," in adults, men and women 18-49 and 25-54, as well as total viewers.

Wins the 8-9 p.m. hour head-to-head versus the "ACM Awards" in total viewers (11.1 million vs. 10.7 million for the "ACMs" that hour).

Builds by +125% on its lead-in from an encore "LBS" in 18-49 (1.8 vs. 0.8).

Retains 95% week to week in 18-49 (1.8 vs. 1.9) and grows +5% in total viewers (11.114 million vs. 10.570 million), despite this week's "ACM" competition.

Is up +80% versus NBC's time-period average prior to "LBS," excluding sports and THE GOLDEN GLOBES in 18-49 (1.8 vs. 1.0, L+SD) and +159% in total viewers (11.114 million vs. 4.290 million).

Will grow substantially via time-shifting and VOD - last week's telecast increased by +19% in 18-49 going from L+SD to L+3 (1.90 to 2.27) and more than 1.4 million persons in total viewers (10.6 million to 12.0 million).

"The Carmichael Show" (1.0/3 in 18-49, 5.0 million viewers overall from 9:01-9:30 p.m. ET): Retained 100% week to week in 18-49 (1.0 vs.1.0) and is currently up +14% in total viewers (5.035 million vs. 4.423 million), pending updates.

Ranks #2 in the half-hour among the Big 4 networks in adults 18-49 and total viewers, behind only CBS's "ACM Awards."

Facing competition from AMC's "Walking Dead" season finale and CBS's "ACM Awards," matches the show's 2014-15 series average in 18-49 (1.0 vs. 1.0, L+SD) and is up +16% in total viewers (5.035 million vs. 4.330 million).

Will add significant viewership via time-shifting and VOD - the previous week's two telecasts of "Carmichael" grew by +17% in 18-49 going from L+SD to L+3 (0.99 to 1.16) and 473,000 persons in total viewers (4.4 million to 4.9 million).

"Crowded" (0.8/2 in 18-49, 3.6 million viewers overall from 9:30-10 p.m. ET): Retains 100% week to week in 18-49 (0.8 vs. 0.8) and is up +2% in total viewers (3.591 million vs. 3.523 million).

Versus CBS's "ACM Awards" and AMC's "Walking Dead" season finale, retains 80% of its lead-in from last night's 9 p.m. "Carmichael Show" - equaling its best retention to date.

Ranks #2 among the Big 4 in the time period in adults 25-54 and total viewers, behind only CBS's "ACM Awards.".

Will add substantial viewership via time-shifting and VOD - the prior week's "Crowded" increased by +25% in 18-49 going from L+SD to L+3 (0.83 to 1.04) and 643,000 persons in total viewers (3.5 million to 4.2 million). Last week's "Crowded" improved its retention of "Carmichael" to 90% in L+3

"Dateline NBC" (0.8/3 in 18-49, 3.8 million viewers overall from 10-11 p.m. ET): Grows half-hour to half-hour in nearly all key measures, including gains of +13% adults 18-49 (0.8 vs. 0.9), +9% adults 25-54 (1.1 vs. 1.2), +25% in men 25-54 (0.8 to 1.0) and +12% in total viewers (3.5 million to 4.0 million), despite the 10 p.m. hour.

Ranks #2 in the hour among ABC, CBS and NBC in total viewers.

Will add significant viewership via time-shifting - Sunday's "Dateline NBC" has increased by +19% this season in 18-49 rating (from a 1.09 to a 1.30) and 720,000 viewers overall (5.4 million to 6.2 million) going from L+SD to L+7

An encore telecast of "Little Big Shots" (0.8/3 in 18-49, 5.4 million viewers overall from 7-8 p.m. ET):
· Grew versus last week's rebroadcast by +14% in 18-49 (0.8 vs. 0.7) and +35% in total viewers (5.444 million vs. 4.029 million).

NBC ranks #2 for the night among the Big 4 networks in adults 18-49 and total viewers behind only "ACM Awards"-boosted CBS.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

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