NBC's Hit Drama Series THIS IS US Builds by +64% on Encore Lead-In

NBC is the night's top non-sports network among the Big 4 in adults 18-49, topping #2 ABC by +55% margin (1.7 vs. 1.1).

"This Is Us" (2.3/7 in 18-49, 8.4 million viewers overall from 9-10 p.m. ET): Builds by +64% on its 18-49 lead-in from an encore / recap "Voice," up from last week's +14% build on an original "Voice" (2.4 vs. 2.1), and comes despite last night's Game 6 competition.

Is the #1 non-sports show of the night on the Big 4 networks in 18-49, +53% ahead of the #2 non-sports telecast on those nets (2.3 vs. 1.5 for ABC's "American Housewife").

With an encore recap lead-in and competition from Cubs-Indians baseball, retains 96% week to week in 18-49 (2.3 vs. 2.4) and +97% in total viewers (8.385 million vs. 8.675 million).

In six weeks has now delivered the six highest ratings among all telecasts from the 11 first-year dramas on the Big 4 networks so far this season (L+SD).

Is the slot's #1 non-sports telecast on the Big 4 in every key category.

Will add substantial viewership via time-shifting and VOD - last week's "This Is Us" grew by +67% in 18-49 (from a 2.42 rating to a 4.05) and +4.1 million viewers overall (8.7 million to 12.8 million) going from L+SD to L+3. The 18-49 lift of 1.63 is the biggest for a Tuesday Big 4 show since Oct. 1, 2013 (with the second episode of "Marvel's Agents of S.H.I.E.L.D.," +1.66). With its L+3 lift, "Us" virtually matched its rating of the prior Tuesday, finishing within 1% in L+3 (with a 4.05 rating versus a 4.10 on Oct. 11), after finishing within 8% in L+SD (2.42 vs. 2.64). The total-viewer gain of +4.058 million is the highest since Nov. 26, 2013 ("Person of Interest," +4.078 million) for a Tuesday telecast on the Big 4 nets.

Upscale: "This Is Us" is delivering a strong upscale audience, indexing at a 135 among adults 18-49 living in $100K+ homes

"Chicago Fire" (1.4/5 in 18-49, 6.5 million viewers overall from 10-11 p.m. ET): Scores the highest 18-49 rating for any of 13 ABC-CBS-NBC 10 p.m. drama telecasts of the past week (best since its own 1.6 on the prior Tuesday).

Is close to rounding up to a 1.5 (currently reporting a 1.44 in these prelim fast-affiliate ratings).

Ranks #1 among non-sports programs on the Big 4 in the time period in adults 18-49 and is #1 or tied for #1 non-sports in all other key demographics.

Retains 88% week to week in 18-49 rating (1.4 vs. 1.6), despite WORLD SERIES competition, and 94% in total viewers (6.548 million vs. 6.934 million).

Ranks #1 among non-sports programs on the Big 4 in the time period in adults 18-49, marking "Fire's" 34th consecutive time-period win in 18-49 versus regular ABC-CBS competition in the 10-11 p.m. slot when in originals, dating back to February 2015.

Will add substantial viewership via time-shifting and VOD - last week's "Fire" increased by +45% in 18-49 (1.59 to 2.31) and +2.9 million viewers overall (6.9 million to 9.8 million) going from L+SD to L+3.

Upscale: "Fire" is generating a solid upscale audience, indexing at a 109 among adults 18-49 living in $100K+ homes.

An encore recap edition of "The Voice" (1.4/5 in 18-49, 6.8 million viewers overall from 8-9 p.m. ET): Versus high-rated Cubs-Indians WORLD SERIES competition, retains 100% of the comparable episode of the prior cycle in 18-49 (1.4 vs. 1.4 for an encore recap on April 5) and grows in total viewers (6.769 million vs. 6.719 million).

Is close to rounding up to a 1.5 (currently reporting a 1.446 in these prelim fast-affiliate ratings).

Ranks #1 or tied for #1 in the slot among non-sports programs on the Big 4 networks in adults, men and women 18-49 and adults 18-34 and adults 25-54.

Will add substantial viewership via time-shifting and VOD - so far this season, Tuesday's "Voice" has increased by +26% in 18-49 rating going from L+SD to L+7 (from a 3.19 to a 4.02) and 2.5 million viewers overall (11.9 million to 14.4 million).

Upscale: Tuesday's "Voice" is generating a strong upscale audience, indexing at a 112 among adults 18-49 living in $100K+ homes.

In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/6; "Late Show with Stephen Colbert," 2.0/5; and ABC's "Jimmy Kimmel Live," 1.4/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/3; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.3/5 in metered-market households; CBS's "Late Late Show," 1.0/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," 0.2/1.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

To post a comment, you must register and login.