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NBC's GRIMM, DRACULA Grow by Over 60 Percent for L+3 in 18-49

Related: GRIMM, DRACULA, DATELINE, NBC

NBC's GRIMM, DRACULA Grow by Over 60 Percent for L+3 in 18-49



L+3 TIME-SHIFTING: Last week's "Grimm" grew by 63% and "Dracula" increased by 61% in "live plus three day" 18-49 results Versus these next-day "live plus same day" ratings.



"Dateline NBC" (1.0/4 in 18-49, 5.6 million viewers overall from 8-9 p.m. ET) grew from half-hour to half-hour in every key ratings category, including gains of 10% in adults 18-49 (to a 1.1 from a 1.0), 13% in adults 25-54 (1.7 vs. 1.5) and 27% in men 25-54 (1.4 vs. 1.1). "Dateline" is up Versus NBC's week-ago results in the time period by 43% in 18-49 rating (1.0 vs. 0.7) and 117% in total viewers (5.601 million vs. 2.587 million).



"Grimm" (1.3/4 in 18-49, 4.9 million viewers overall at 9 p.m. ET) built on its lead-in by 30% in 18-49 rating. "Grimm" maintained or increased its rating from half-hour to half-hour in every key demo. In total viewers, "Grimm" retained 99% of last week's result (4.935 million vs. 4.960 million).



L+3: Last week's "Grimm" added 63% or 0.95 rating points to its next-day "live plus same day" 18-49 rating (to a 2.46 in L+3 from a 1.51 in L+SD) and in total viewers, added 50% or 2.500 million persons (7.460 million vs. 4.960 million). L+7: Last season, "Grimm" originals added an average 73% in 18-49 to these next-day L+SD ratings when Nielsen issued L+7 results (to a 2.86 from a 1.65).



"Dracula" (1.0/3 in 18-49, 3.0 million viewers overall at 10 p.m. ET) generated 11% growth from its first half-hour to its second in adults 18-49 (to a 1.0 rating from a 0.9) and was up 8% in adults 25-54 (1.3 vs. 1.2). Despite airing in the 10 p.m. hour, "Dracula" held steady or built from half-hour to half-hour in every key demographic - adults, men and women 18-34, 18-49 and 25-54. "Dracula" is #2 in its slot on ABC, CBS and NBC in men 18-34 (0.6) and tied for #2 in adults 18-34 (0.7).



L+3: Last week's "Dracula" added 61% or 0.78 of a point to its next-day "live plus same day" 18-49 rating (to a 2.06 in L+3 from a 1.28 in L+SD) and in total viewers, added 51% or 1.726 million persons (5.113 million vs. 3.387 million).



In Late-Night Metered Markets Friday night:



In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David Letterman," 2.6/7; and ABC's "Jimmy Kimmel Live," 2.0/5 with an encore.



In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/4; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.7/4 with an encore.



From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.



From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.3/2).



At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.



NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

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