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NBC's BIGGEST LOSER Jumps 12% in Key Demo

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NBC's BIGGEST LOSER Jumps 12% in Key Demo

NBC ranked #1 Tuesday night among the Big 4 networks in adults 18-49, with time-period wins among those nets for "The Biggest Loser" from 8-10 p.m. ET and "Chicago Fire" at 10.



"The Biggest Loser" (1.9/5 in 18-49, 6.6 viewers overall from 8-10 p.m. ET) jumped 12% week to week in 18-49 (to a 1.9 from a 1.7) and by 19% or 1.1 million person in total viewers (6.626 million vs. 5.561 million), for its top results in both measures since Dec. 17.



"The Biggest Loser" ranked #1 in the time period in adults 18-49 and other key demographics among ABC, CBS, NBC and Fox.



"Chicago Fire" (1.8/5 in 18-49, 7.0 million viewers overall from 10-11 p.m. ET) won the 10 p.m. hour among ABC, CBS and NBC in adults 18-49 and every other key demographic. "Chicago Fire" matched last week's 18-49 rating and was up 4% in total viewers (7.032 million vs. 6.765 million) to its top result since Dec. 10.



L+3 Time-Shifting: "Chicago Fire" added 49% or 0.88 of a point to last week's next-day "live plus same day" 18-49 rating (to a 2.69 in L+3 from a 1.81 in L+SD) and 2.768 million viewers overall (9.531 million vs. 6.765 million).



NBC is #1 among the Big 4 networks for the night in adults 18-49, women 18-49 and women 25-54 and is tied for #1 among those networks in adults 25-54.





In Late-Night Metered Markets Tuesday night:



In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.2/8; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 2.0/5.



In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.1/5; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3.



From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.



From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.6/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.3/2).



At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.





For the Week:



For the week of Jan. 13-19, NBC averaged a 1.3 rating, 4 share in adults 18-49 and 4.6 million viewers overall.



Versus the same week last year, NBC is up 8% in adults 18-49 (to a 1.3 rating from a 1.2), up 11% in adults 18-34 (1.0 vs. 0.9), up 7% in adults 25-54 (1.6 vs. 1.5) and up 23% in total viewers (4.6 million viewers vs. 3.7 million).



NBC's top-rated shows of the week in 18-49 included: Monday's "The Blacklist" (#10 among Primetime programs on the Big 4 nets), Monday's "American Ninja Warrior" special (tied for #22), Tuesday's "Chicago P.D." (tied for #25) and Tuesday's "The Biggest Loser" (tied for #28, rankings exclude sports pre- and post-game shows).



NBC leads the season by 0.3 of a rating point in 18-49 (with a 2.9 rating vs. second-place CBS's 2.6), the biggest margin for any network 17 weeks into the season in six years (since FOX led by 0.3 of a point in 2007-08). NBC's 2.9 matches the net's top rating at this point in the season in six years (since a 3.3 in 2007-08).



Through 17 weeks of the season, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49 and is also #1 in adults 18-34, adults 25-54, men 18-49 and 25-54 and women 18-34, 18-49 and 25-54 (including a tie for #1 with CBS in women 25-54).



In total viewers, NBC ranks #2 for the season with an average of 9.3 million viewers, which is its biggest overall audience 17 weeks into the season in seven years (since 2006-07, 9.9 million). Versus one year ago, NBC is up 11% season to date in total viewers (9.3 million vs. 8.4 million).



WEEKLY RESULTS

Adults 18-49, L+SD

Net... Week 17, 2012-13... Week 17, 2013-14...Diff

NBC...1.2...1.3...Up 8%

CBS...4.2...1.5... Down 64%

ABC...1.7...1.4... Down 18%

Fox...2.6...5.7...Up 1194%



Total Viewers, L+SD

Net... Week 17, 2012-13... Week 17, 2013-14...Diff

NBC...3.734 million ...4.587 million...Up 23%

CBS...15.895 million...8.355 million...Down 47%

ABC...5.830 million ...5.150 million...Down 12%

Fox...7.452 million ...17.244 million...Up 131%



SEASON AVERAGES

Adults 18-49, "Most Current"

Net... STD 2012... STD 2013...Diff

NBC...2.9...2.9...Even

CBS...2.8...2.6...Down 7%

ABC...2.3...2.2...Down 4%

Fox...2.4...2.5...Up 4%



Total Viewers, "Most Current"

Net... STD 2012... STD 2013...Diff

NBC...8.390 million ...9.288 million...Up 11%

CBS...11.727 million...11.315 million... Down 4%

ABC...7.872 million ...7.670 million...Down 3%

Fox...6.782 million ...7.382 million...Up 9%





NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."


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