NBC Universo Debuts as Top Hispanic Cable Network

NBC UNIVERSO, the modern, general entertainment cable channel for Latinos, was the most-watched Hispanic cable network the day of its re-launch on Sun., Feb. 1, in total day and primetime, fueled by its exclusive Spanish-language broadcast of Super Bowl XLIX, which reached a cumulative audience of 1.14 million viewers, according to Nielsen. The telecast's viewership topped out at an average of 457,000 viewers during the final minutes of the New England Patriots' thrilling 28-24 victory over the defending champion Seattle Seahawks, and averaged 368,000 total viewers - 259,000 were adults 18-49. The network out-delivered Hispanic cable competitors by at least 2:1 during primetime, and Super Bowl XLIX was also the most viewed program outside of top soccer matches in the network's history (including on its predecessor channel, mun2).

In addition, among Hispanic adults 18-49, NBC UNIVERSO was the No. 1 most-watched cable network out of all cable networks, regardless of language, during total day and primetime. For the total day, NBC UNIVERSO averaged 121,000 total viewers - 81,000 were adults 18-49; and in primetime, the network averaged 267,000 total viewers - 186,000 were adults 18-49, marking its highest Sunday primetime ever among 18-49.

"Sunday marked a historic day for our network. On the first day of our re-launch, NBC UNIVERSO succeeded in delivering high-quality sports and edgy entertainment series to Latino viewers across the U.S., and more than a million people joined us to watch Super Bowl XLIX in Spanish," said Rubén Mendiola, President, NBC UNIVERSO. "As we continue to establish our network and new brand, we're off to a thrilling start. We could not be more pleased with our viewers' positive response to our new, vibrant look and feel. With FIFA World Cup, The NASCAR Mexico Series, more Premier League matches, WWE RAW and Smackdown en Español, and The 2016 Rio Olympics all on deck, Super Bowl XLIX was the first of many brilliant sports moments Latinos can expect from NBC UNIVERSO in the months ahead."

Highlighting its Super Bowl Sunday programming, NBC UNIVERSO aired nine straight hours of football and related entertainment, along with a Premier League match and WWE RAW en Español. After the Super Bowl, the network aired "Bienvenidos a NBC UNIVERSO" a half-hour special that gave viewers a sneak peak into the programming, and a taste of what's to come, on NBC UNIVERSO.

To post a comment, you must register and login.