NBC Wins Tuesday Night in Total Viewers Among Big 4

By: Jul. 09, 2014
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With the #1 and #2 shows of the night in 18-49, "America's Got Talent" and "The Night Shift."
Leading six of six half-hours among the Big 4 in 18-49 and total viewers.
Leading the night among those nets in every key measure.

An encore telecast of "America's Got Talent" (1.7/6 in 18-49, 7.9 million viewers overall from 8-10:01 p.m. ET) is #1 in the time period among the Big 4 in every key measure and is the #1 telecast of the night on the Big 4 in every key demographic.

The "America's Got Talent" encore grew steadily throughout its four half-hours, with this track: 1.3, 1.6, 1.9. 20. The "Talent" rebroadcast grew by +54% from its first half-hour to its fourth in 18-49 rating (to a 2.0 from a 1.3) and by +14% or 1.0 million persons in total viewers (8.3 million vs. 7.3 million).

"The Night Shift" (1.3/4 in 18-49, 6.4 million viewers overall from 10:01-11 p.m. ET) grew +8% versus the last time it aired with an encore lead-in (1.2/4 in 18-49, 5.921 million viewers overall on June 24) in both 18-49 and total viewers. "The Night Shift" is the #2 show of the night on the Big 4 in 18-49, behind only "Talent." "The Night Shift" is #1 in the time period among ABC, CBS and NBC in adults 18-34, 18-49 and 25-54, total viewers and other key measures.

"Night Shift" retained 93% of its 1.4 from last week, when it enjoyed an original lead-in - last night's lead-in from 9:30-10 was down 35% week to week -- a 2.0 last night vs. a 3.1 a week ago in that half-hour. In total viewers, "Night Shift" also retained 93% of last week's average (6.408 million vs. 6.873 million), despite a lead-in drop at 9:30 of 33% (8.279 million this week for a "Talent" encore vs. 12.286 million last week for a "Talent" original in that half-hour).


In Late-Night Metered Markets Tuesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.8/7; CBS's "Late Show with David Letterman," 2.0/5; and ABC's "Jimmy Kimmel Live," 1.5/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3 with an encore.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 0.9/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


For the Week:

NBC has won the Primetime ratings week of June 30-July 6 among the Big 4 networks in adults 18-49, paced by "America's Got Talent," the #1 Primetime telecast of the week on the Big 4 networks in every key ratings category. According to "live plus same day" viewing figures from Nielsen Media Research, NBC averaged a 1.1 rating, 4 share in adults 18-49 and 4.7 million viewers overall for the week.

NBC has now finished #1 in 18-49 among ABC, CBS, NBC and FOX during five of seven weeks since the end of the traditional season, finishing #2 only during the two weeks ABC carried NBA Finals coverage.

NBC also ranked #1 last week among the Big 4 networks in adults, men and women 25-54; men and women 18-49; women 18-34 and adults 18-34 (tied with Fox).

Joining "America's Got Talent" in the week's top 30 Primetime programs on ABC, CBS, NBC and FOX were Monday's "American Ninja Warrior" encore (tied for #11), Tuesday's "The Night Shift" (tied for #11), a Wednesday "Talent" encore (tied for #11), Thursday's "Last Comic Standing" (tied for #19), Friday's "Macy's 4th of July Fireworks Spectacular" (tied for #19) and Wednesday's "Taxi Brooklyn" (tied for #26).

"America's Got Talent" held the #1 ranking for the week on the Big 4 in all key measures - adults, men and women 18-34, 18-49 and 25-54, plus total viewers - as well as kids 2-11 and teens 12-17.

The five regular original telecasts of "Talent" so far this summer have generated the top five 18-49 and total-viewer results among all entertainment broadcasts on the Big 4 networks since the end of the May sweep.

Through 41 weeks of the 2013-14 broadcast year, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49, adults 25-54, adults 18-34 (tied with Fox), men 18-49 (tied with Fox), men 25-54 and all key adult-female demos. It's the first time NBC has ranked #1 in adults 18-49 at this point in the season in 10 years (since the 2003-04 season).

NBC's 2.5 rating in adults 18-49 is the network's top average at this point in the season in four years (since a 2.6 in 2009-10).

Versus one year ago, NBC is up +9% for the broadcast year to date in adults 18-49 (2.5 vs. 2.3).

In total viewers, NBC ranks #2 for the broadcast year with an average of 8.7 million viewers, which is its biggest overall audience 41 weeks into the season in eight years (since 2005-06, 9.2 million). Versus one year ago, NBC is up +27% season to date in total viewers (8.7 million vs. 6.8 million). It's the first time NBC has ranked #2 in total viewers at this point in the season in 10 years.

WEEKLY RESULTS
Adults 18-49, L+SD
Net... Week 41, 2012-13... Week 41, 2013-14...Diff
NBC...1.2...1.1...Down 8%
CBS...1.1...0.9... Down 18%
ABC...0.8...0.9... Up 13%
Fox...0.9...0.9... Even

Total Viewers, L+SD
Net... Week 41, 2012-13... Week 41, 2013-14...Diff
NBC...4.654 million ...4.720 million...Up 1%
CBS...5.088 million...4.919 million...Down 3%
ABC...3.335 million ...3.698 million...Up 11%
Fox...2.575 million ...2.730 million...Up 6%

SEASON AVERAGES
Adults 18-49, "Most Current"
Net... STD '12-13... STD '13-14...Diff
NBC...2.3...2.5...Up 9%
CBS...2.6...2.2...Down 15%
ABC...2.2...2.1...Down 5%
Fox...2.3...2.3...Even

Total Viewers, "Most Current"
Net... STD '12-13... STD '13-14...Diff
NBC...6.848 million ...8.722 million...Up 27%
CBS...10.883 million...9.929 million... Down 9%
ABC...7.580 million ...7.347 million...Down 3%
Fox...6.526 million ...6.794 million...Up 4%


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."



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