NBC NIGHTLY NEWS WITH LESTER HOLT Delivers Across-the-Board Victory for Week

By: Jun. 21, 2016
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

NBC NIGHTLY NEWS WITH LESTER HOLT ranked #1 across the board for the week of June 13-17, 2016 and delivered the largest year-over-year gains among the three evening newscasts in every key demo. The NBC broadcast averaged 8 million total viewers, its best delivery in five weeks. Among total viewers, NBC led ABC WORLD NEWS Tonight by +98,000 (+1%) and CBS EVENING NEWS by +1.382 million (+21%). Week to week, Nightly delivered the biggest increases in both total viewers (+8%, or +584,000) and A25-54 viewers (+14%, or +243,000) while also improving +10% (+130,000) among A18-49 viewers.

Nightly averaged 2 million A25-54 viewers, outperforming ABC by +251,000 (+15%) and CBS by +398,000 (+25%). It was Nightly's biggest A25-54 audience since the week of March 28, 2016 (11 weeks) and widest lead over ABC since the week of March 21, 2016 (12 weeks).

Among the A18-49 demo, Nightly averaged 1.4 million viewers, topping ABC by +153,000 (+12%) and CBS by +310,000 (+29%). Nightly had its biggest A18-49 delivery and advantage over ABC since the week of April 25, 2016 (7 weeks).

Season to date, Nightly is the #1 evening news program in total viewers, A25-54 and A18-49 viewers. Nightly has ranked #1 in A25-54 and A18-49 for 46 of the past 47 weeks.

Weekly Highlights: Nightly averaged 7.925 million total viewers, leading ABC WORLD NEWS Tonight by +98,000 (+1%) and CBS EVENING NEWS by +1.382 million (+21%).

Nightly averaged 1.963 million A25-54 viewers, outperforming ABC by +251,000 (+15%) and CBS by +398,000 (+25%).

Nightly has ranked #1 in A25-54 in 46 of the last 47 weeks and 50 of the 52 weeks since Lester Holt officially became anchor.

This was Nightly's biggest A25-54 audience since the week of March 28, 2016 (11 weeks) and widest lead over ABC since the week of March 21, 2016 (12 weeks).

Nightly averaged 1.386 million A18-49 viewers, topping ABC by +153,000 (+12%) and CBS by +310,000 (+29%).

Among A18-49 viewers, Nightly has won 46 of the last 47 weeks and 54 of the last 58 weeks.
Nightly had its biggest A18-49 delivery and advantage over ABC since the week of April 25, 2016 (7 weeks).

Week to week, Nightly delivered the biggest increases in both total viewers (+8%, or +584,000) and A25-54 viewers (+14%, or +243,000) while also improving +10% (+130,000) among A18-49 viewers.
Versus the same week last season, Nightly was the only evening newscast to post audience gains in total viewers (+5%, or +383,000), A25-54 viewers (+5%, or +88,000), and A18-49 viewers (+4%, or +47,000).



Comments

To post a comment, you must register and login.

Vote Sponsor


Videos