tv.broadwayworld.com

NBC Announces Massive Marketing Campaign for New Season of THE BLACKLIST

Related Links
ABC's 'S.H.I.E.L.D.' Earns 2nd in Adults 18-49 and Is # 1 with Key Men
March 31, 2015
NBC's THE VOICE Ranks #1 Among Primetime Programs on Big 4 NetworksNBC's THE VOICE Ranks #1 Among Primetime Programs on Big 4 Networks
March 31, 2015
EMPIRE Tops Xfinity On Demand Top 20 TV Shows for the Week of 3/16EMPIRE Tops Xfinity On Demand Top 20 TV Shows for the Week of 3/16
March 31, 2015
Scoop: THE BLACKLIST on NBC - Thursday, April 16, 2015Scoop: THE BLACKLIST on NBC - Thursday, April 16, 2015
March 27, 2015
Related: THE BLACKLIST, NBC
NBC Announces Massive Marketing Campaign for New Season of THE BLACKLIST

NBC is waging a comprehensive marketing campaign to ensure the continued awareness for its No. 1 drama series, "The Blacklist," which kicks off its second season at 10 p.m. ET/PT on Monday, Sept. 22.

The network will use extensive on-air, print, outdoor and digital platforms to increase momentum and anticipation for the series and cement Raymond "Red" Reddington (Emmy Award-winning actor James Spader) as a national icon and the ultimate anti-hero.

For on-air purposes, a round-up of Red's favorite one-liners will be set to AC/DC's classic rock song "Back in Black" and will be in heavy rotation on all of NBC's dayparts - daytime, prime time and late night - as well as the cable networks of NBCUniversal.

On the print side, some of the top magazine titles in the world will have a faux facelift as a specially created "Blacklist" cover will "take over" such publications as Entertainment Weekly, TV Guide, Us Weekly, Rolling Stone, the New Yorker, Vanity Fair and Playboy.

While there will be a national outdoor presence, New York and Los Angeles will be focal points of the outdoor campaign. In New York, there will be a heavy bus and subway presence, as well as billboards in Times Square, Penn Station and outside the Lincoln Tunnel. There will also be heavy bus exposure in Los Angeles as well as high-profile wallscapes on Sunset Boulevard, the 101 Freeway and the busy intersection of Highland and Franklin avenues.

Several digital and social media Partners will partake in Red "cover campaigns" by promoting the show editorially on their respective sites and social handles.

In a wholly unique concept, six artists will be commissioned to bring Red to life in their own signature style via six giant murals in high-traffic metropolitan cities. A microsite featuring Google Maps' technology will allow consumers worldwide to view the murals online.

"The Blacklist" stars James Spader, Megan Boone, Ryan Eggold, Diego Klattenhoff and Harry Lennix. Jon Bokenkamp ("The Call," "Taking Lives"), John Eisendrath ("Alias"), John Davis ("Predator," "I, Robot," "Chronicle") and John FOX serve as executive producers. "The Blacklist" is a production of Sony Pictures Television and Davis Entertainment.


BWW Interview: How Elle McLemore's 'New' Movie AT THE TOP OF THE PYRAMID Prepared Her for BRING IT ON: THE MUSICALBWW Interview: How Elle McLemore's 'New' Movie Prepared Her for BRING IT ON Mysterious THE REPUBLIC Could Change How Florida Thinks About Theatre
Mysterious THE REPUBLIC Could Change How Florida Thinks About Theatre

Become a Fan, Follower & Subscriber