Lifetime Now to Premiere THE WEEK THE WOMEN WENT 8/14
Lifetime's new series THE WEEK THE WOMEN WENT will now premiere on Tuesday, August 14, at 10pm ET/PT, immediately following Dance Moms. Narrated by comedian Jeff Foxworthy, and produced by BBC Worldwide Productions, the five episode, one-hour unscripted series explores modern gender roles and finds out what happens when all of the women leave one American town, leaving the remaining men to run their households, businesses and community on their own. The previously announced new docu-series Prom Queens will be added back into the network's schedule at a later date.
Based on the ground-breaking British social experiment format from the BBC, The Week the Women Went focuses on the tight-knit community of Yemassee, South Carolina, from which its women left for one week last summer. With the women escaping to an isolated site, the town's men are left to handle all responsibilities --ranging from making the kids' breakfast and putting them to bed to maintaining their households and coordinating events -- many of which resulted in unforeseen issues forcing them to create a new perspective on life during the seven day experience. Filled with a wide range of dramatic challenges and shocking emotions, The Week the Women Went will reveal what the men and women of Yemassee surprisingly learn about themselves and their roles in the home, relationships and society as close friendships are tested, unsung heroes recognized, old rivalries renewed and deep secrets exposed during their time apart. Yemassee, located more than 240 miles northwest of Atlanta, was selected for The Week the Women Went after an extensive search that included nearly 100 towns in the U.S.
The Week the Women Went is produced by BBC Worldwide Productions. Jon Kroll (Big Brother, Amazing Race, Amish In The City) is executive producer. Elli Hakami (Dual Survivor, Gold Rush: Alaska) and Jane Tranter (Top Gear, Dancing with the Stars, Torchwood), are executive producers for BBC Worldwide Productions. Rob Sharenow, Gena McCarthy, Colleen Conway and Noah Pollack are executive producers for Lifetime.
The Week the Women Went first debuted on BBC Three in the U.K. in 2005, when it quickly became one of the channel's highest-rated unscripted entertainment series of the year. The program has since been successfully formatted in a number of international territories, including Belgium, Canada, Denmark, Finland, France, Germany, Holland, India, Norway, Morocco and Sweden.
Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. The network posted major growth in viewership among the key demographics in Second Quarter 2012 versus Second Quarter 2011, posting a 13% jump among Women 18-49, +5% among Adults 18-49 and +1% in Women 25-54. Additionally, among Women 18-49, Lifetime marked the network's strongest 2Q growth in 10 years. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.
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