Kelly Ripa Signs On for Colgate Total's “You Can Do It” Campaign
Colgate Total and television personality,
"I'm always setting new goals for myself from exercising more to eating more fruits and vegetables. People say it's hard to follow a healthy routine, but with Colgate Total, you can do it," said
"Most people do not consider their oral health when thinking about overall health, but a healthy mouth is extremely important," said Philip Durocher, Vice President & General Manager, U.S. Oral Care Marketing, Colgate-Palmolive. "It's important to use a toothpaste that does more than just maintain the health of your teeth. Colgate Total toothpaste delivers an advanced formula that actually helps improve mouth health simply by brushing. It helps fight dental plaque germs for 12 hours,startsto fortify enamel in 24 hours, and helps improve gum health with continued use in just four weeks."
As part of the overall campaign, Colgate Total will be rolling out various elements on its website and the Colgate Facebook page (www.Facebook.com/Colgate). Elements include simple tips from health coach Dr. Roshini Raj, incentives for consumers to commit to improving their oral health and to share what inspires them to get healthy. For more information on the new "You Can Do It" campaign, please visit http://www.colgatetotal.com or visit https://www.youtube.com/watch?v=CDhZCQ2l9nE to view the new TV commercial.
About Colgate Total Products
Colgate Total offers a broad portfolio of products that provide a range of oral care benefits. Each product has a formula that helps improve the health of your mouth, to make you confident you are taking better control of your oral care. Colgate Total toothpaste has an antibacterial formula clinically proven to actively fight plaque germs for 12 hours. It is the only toothpaste both approved by the U.S. Food and Drug Administration (FDA) to prevent gingivitis* and accepted by the American Dental Association to fight plaque and gingivitis. Colgate Total toothpaste also is the number-one toothpaste recommended most by dentists and hygienists.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. For more information about Colgate-Palmolive's global business, visit the Company's web site at www.Colgate.com. To learn more about Colgate Bright Smiles, Bright Futures, Colgate's global oral health education program, please visit http://www.colgatebsbf.com. CL-C
SOURCE: BUSINESS WIRE ©2014 Business Wire