'Insane' Start for FX's AMERICAN HORROR STORY: ASYLUM
AMERICAN HORROR STORY: ASYLUM got off to an insane start as its premiere telecast (10/17/12) posted 2.78 million Adults 18-49 (2.20 rating), 1.78 million Adults 18-34 (2.63 rating), 1.62 million Women 18-49 (2.54 rating), 1.01 million Women 18-34 (2.97), 771,000 Men 18-34 (2.28 rating) and 3.85 million Total Viewers.
Chapter 1 of American Horror Story: Asylum, "Welcome to Briarcliff," was the #1 program last night - vs. broadcast - at 10 PM in Adults 18-34 by a landslide, beating Nashville (ABC) by +56% (1.78 million vs. 1.14 million); CSI (CBS) by +93% (1.78 vs. 922,000); and Chicago Fire (NBC) by +128% (1.78 million vs. 780,000). It also was the runaway #1 program at 10 PM vs. broadcast in delivery of Women 18-34 outpacing ABC, CBS and NBC in that demo by +28%, +109%, and +110% respectively.
It ranked as the #2 program in delivery of Adults 18-49 on Wednesday at 10 PM behind CSI (2.39 rating), and ahead of Nashville (ABC) by +8%, and Chicago Fire (NBC) by +42%.
***American Horror Story: Asylum will likely be cable's top program on Wednesday in Adults 18-49, Adults18-34, and the top program on television Wednesday at 10 PM in A18-34 and W18-34 (cable competitive will be available approximately 4:30 PM ET).
American Horror Story: Asylum, outpaced any single telecast of its predecessor, American Horror Story (10/5/11), and topped that miniseries' debut with increases of +37% in Adults 18-49; +50% in Adults 18-34; +49% in Women 18-49; +54% in Women 18-34; +44% in Men 18-34, and +21% in Total Viewers.
With Sons of Anarchy consistently ranking as TV's #1 show Tuesdays at 10P in Adults 18-49 and now American Horror Story: Asylum as a force Wednesdays at 10P, FX has one of the most powerful one-two punches of the 2012 fall season.
***FX's lead-in movie to American Horror Story: Asylum, the broadcast premiere of Twilight: New Moon, turned in an outstanding performance delivering 1.55 million Adults 18-49.
***American Horror Story: Asylum also was a huge topic on social media last night according to Bluefin Labs Social Media (see Social Television chart below). According to Bluefin's measurement of comments about primetime TV programs on Wednesday, AHS: Asylum dominated cable and was #2 in all of television for the night with almost half a million Total Comments. It was by far the #1 telecast in cable for the night and was the #1 scripted program in all of television. It ranked #5 among all drama telecasts within the last year (Sept '11 thru Oct '12 - Pretty Little Liars (3x), and Walking Dead). Its delivery of comments was 14x the amount delivered by last year's American Horror Story premiere (437k vs. 31k).
American Horror Story: Asylum - Premiere (10/17/12) - Social Media
Rankings based on Total Comments. Earned impressions: the total number of potential impressions of the commentary on a show or telecast. (i.e. the sum of the follower of each comment). Bluefin measures Social Media Activity on Facebook and Twitter, providing Total Comments, Unique Users, Gender Split, Sentiment and Share of SM users.
Data based on Prime time daypart.