"Ice & Coco" kicked off its 8-market summer preview on Monday, delivering an impressive 1.2/4 Household rating/share, growing +33% over its lead-in share average. The series also posted strong ratings gains over the August '14 time period (+71%), improving in all 8 of its clearances. Comparatively, this debut rating out-delivered the prior FOX/Warner Bros. summer preview "The Real" by +9%.
Among its core Adult 25-54 demographic, "Ice & Coco" earned a 0.7/5 rtg/shr, more than doubling the prior year Aug '14 time period rating (+133%) and improving +25% over its lead-in share. The show drove growth in the nation's top 2 markets, improving over both lead-in and prior year time period in New York (WNYW/F/11a, 0.7/6 rtg/shr) and Los Angeles (KTTV/F/1p, 0.3/3). "Ice & Coco" was particularly strong in Baltimore (WUTB/I/4p, 0.6/4 rtg/shr) where it doubled its lead-in and grew +50% over last August's Queen Latifah. The new series also delivered a strong debut among Women 25-54 with a 0.9/6 rating/share, growing +50% over its lead-in share and nearly doubling the Aug '14 time period rating (+80%). Additionally, "Ice & Coco" ranked #1 in its time period in key markets Washington DC (WTTG/F/12p, 0.8/7 rtg/shr) and Phoenix (KSAZ/F/2p, 0.9/5 rtg/shr), and ranked a strong 2nd in Los Angeles (KTTV/F/1p, 0.5/4).OFFICIAL WEBSITE: ??iceandcoco.com
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