HARDCORE PAWN Season Finale Draws 3.4 Million Viewers
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truTV's hit series Hardcore Pawn closed out its sixth season last night with 3.4 million viewers, making it the largest audience in the network's history. The show ranked as basic cable's #1 unscripted program in the 9 p.m. timeslot with adults 18-49 (1.5 million) and men 18-49 (916,000). Among all basic cable programs in the timeslot, Hardcore Pawn ranked #2 with key demos, coming in second only to sister network TBS.
For its sixth season, Hardcore Pawn averaged 2.6 million viewers, up 14% compared to season five. The series also averaged 1.2 million adults 18-49 and 678,000 men 18-49.
Hardcore Pawn's season finale was followed at 9:30 p.m. by a new episode of truTV's new hit Hardcore Pawn: Chicago, which scored 2.2 million viewers, which is up 8% boost over the prior week and ranks as the show's second best performance to date. It also pulled in 1 million adults 18-49 and 544,000 men 18-49.
truTV's breakout hit Hardcore Pawn the takes viewers behind the scenes of the immense American Jewelry & Loan, a family business owned by third-generation pawnbroker Les Gold. Working with Les are his son, Seth, and daughter, Ashley. The series, which just celebrated its 100th episode, comes to truTV from Zodiak USA, with Mike Gamson, Natalka Znak and Richard Dominick serving as executive producers.
truTV, one of cable's fastest growing brands, offers a wildly entertaining look at the real world through outrageous characters, unpredictable situations and irreverent storytelling. Currently seen in 92 million U.S. households, truTV features such popular original series as Impractical Jokers, Killer Karaoke, Hardcore Pawn, Hardcore Pawn: Chicago, Lizard Lick Towing, Storage Hunters, South Beach Tow, Full Throttle Saloon, Black Goldand World's Dumbest, as well as the upcoming Upload with Shaquille O'Neal. In addition, truTV is a partner in airing the NCAA Division I Men's Basketball Championship. During the daytime, the channel features expert trial coverage under the name In Session.
truTV is part of Turner Broadcasting System, Inc., a Time Warner company. Turner Broadcasting creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.