E! Posts Ratings Growth in April

By: Apr. 28, 2015
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E!, the multiplatform pop culture powerhouse, delivered year on year primetime growth in April 2015, including finishing +29% ahead of April 2014 among A18-49. The growth marks E!'s most-watched delivery in primetime in A18-49 since August 2014. E! is one of only six top 30 networks to deliver growth in primetime in April, and one of only three networks to see double digit lifts. E!'s total day A18-49 audience also finished +5% ahead of April 2014.

The following series contributed to E!'s success and momentum in April:

"The Royals," E!'s first original scripted series airing Sundays at 10pm, has quickly emerged as a fan favorite, ranking as the biggest new original scripted series on ad supported cable in 2015 (excluding spin-offs). "The Royals" delivers 1.1M A18-49 and nearly 2M total viewers in L3s, and the series has shown growth throughout the first season, particularly among young, social women, currently ranking as Sunday night's biggest scripted show among W18-34.

"Keeping Up with the Kardashians," airing Sundays at 9pm, remains a television powerhouse in its 10th season, delivering 2.1M A18-49 and 3.2M total viewers in L3s. The series currently ranks #1 on Sunday nights against all ad supported cable among A18-49, W18-49, A18-34 and W18-34.

"Botched" returned in its second season in April launching a new night of original programming on E! Airing Tuesdays at 9pm, the new season premiered with 889K A18-49 and 1.7M total viewers in L3s, marking E!'s biggest second season launch in A18-49 in over a year and biggest second season launch in total viewers in over three years. "Botched" also showed growth in its second week as more fans found the series on its new night.



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