DreamWorks & YouTube Announce New Daily Show YOUTUBE NATION
DreamWorks Animation and Youtube have joined forces to create Youtube Nation, a daily show that explores some of the best and most interesting videos on YouTube. Each episode of Youtube Nation will showcase the most-sharable hidden gems on YouTube, including some of the best stories, content, and creators on the platform each day.
YouTube Nation is the first daily series produced by DreamWorks Animation and also marks the first use of the Youtube brand for a daily program. DreamWorks Animation is overseeing all aspects of production, including editorial and curation, while YouTube's teams are providing support including managing sales and marketing for the show. Youtube Nation, which is launching with Verizon as the presenting sponsor, will be available at 8am PT tomorrow on the Youtube Spotlight page and at www.youtube.com/youtubenation.
"YouTube Nation will shine a light on the platform's most exciting content and creators, giving videos and channels the best opportunity to grow larger and more dedicated audiences," said DreamWorks Animation CEO Jeffrey Katzenberg. "We could not ask for better partners in this new venture than the innovative team at YouTube, who have worked hand-in-hand with us to create a show that not only serves both consumers and creators, but also strives to be great entertainment."
"It's exciting to see the creative, visionary team from DreamWorks Animation bring their expertise and passion to Youtube to showcase the videos that define trends and pop culture moments around the world," said Robert Kyncl, YouTube's Head of Content and Business Operations. "The people at DreamWorks Animation are ideal producers of this show: they really understand the Youtube space, highlighted by their acquisition of AwesomenessTV last year. We're always looking for new, innovative ways to promote and drive traffic to our partner channels and see Youtube Nation as a great opportunity to help viewers discover great content which will surprise and delight."