Disney Junior Is TV's #1 Preschooler Total Day Network in Key Demos

By: Dec. 03, 2014
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

During November 2014, 24-hour Disney Junior channel rose to record highs across target demos, ranking as TV's #1 Total Day preschooler-dedicated network for 20-consecutive months in Total Viewers (548,000), Kids 2-5 (267,000/1.7 rating) and Boys 2-5 (133,000/1.7 rating) - each month since reporting public ratings on April 1, 2013 - and for 16 months in a row in Girls 2-5 (134,000/1.8 rating). Among Women 18-49 (98,000), it was the channel's #2 month to-date, extending its #1 streak to 18-straight months.

For the 2nd-straight month, the channel secured 3 of the month's Top 20 telecasts across cable TV among Kids 2-5 with "Sofia the First" (#12 - 763,000/4.9 rating), "The Little Mermaid II" (#13 - 752,000/4.8 rating) and "Doc McStuffins" (#16 - 732,000/4.7 rating).

Year-to-year, 24-hour Disney Junior channel was the only preschooler TV network to produce across the board year-to-year gains, including by 24% in Total Viewers (548,000 vs. 442,000) and by 25% in Kids 2-5 (267,000 vs. 214,000).

The channel delivered the month's Top 5 series across preschooler networks in Kids 2-5, Boys 2-5 and Girls 2-5, and Top 3 in Total Viewers and Women 18-49.

Disney Junior channel surpassed Nick Jr. by double to triple digits across the board: Total Viewers (+77% - 548,000 vs. 309,000), Kids 2-5 (+104% - 267,000 vs. 131,000), Girls 2-5 (+86% - 134,000 vs. 72,000), Boys 2-5 (+125% - 133,000 vs. 59,000) and Women 18-49 (+58% - 98,000 vs. 62,000).

Disney Junior channel towered over Sprout by triple digits for the 20th-straight month among Total Viewers (+263% - 548,000 vs. 151,000), Kids 2-5 (+317% - 267,000 vs. 64,000), Girls 2-5 (+332% - 134,000 vs. 31,000), Boys 2-5 (+303% - 133,000 vs. 33,000) and Women 18-49 (+227% - 98,000 vs. 30,000).

Source: NTI, U.S. ratings. November 2014: 10/27/14-11/30/14 - most current; Total Day rank streaks include ties based on rating. Preschooler program ranks based on regularly-scheduled weekly series.



Comments

To post a comment, you must register and login.

Vote Sponsor


Videos